As it stands, iTunes offers about 2 million DRM-free songs from EMI and independent record companies, while Amazon has 4.5 million DRM-free downloads to offer. A situation such as this was to be expected however as many record industry figures loathe the control that Apple has over the market for digital downloads.
"Amazon's arrival removed some of the stranglehold iTunes had on the market," says Ted Cohen, a former EMI Music executive and managing partner of the Tag Strategic consulting firm. Pete Baltaxe, Amazon's director of digital music said that customers have sent a lot of positive feedback about the lack of DRM restrictions on the music sold.