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Apple expands variable TV show pricing in the UK

Written by Andre Yoskowitz (Google+) @ 25 May 2008 2:36 User comments (4)

Apple expands variable TV show pricing in the UK Apple has announced that it will be expanding on its new variable pricing policy for TV shows on iTunes in the UK.
The UK iTunes platform has added a new set of Sony Pictures label TV shows including episodes of "Damages", "NewsRadio", "The Larry Sanders Show", "Spiderman" and "Jackie Chan Adventures." The pricing model for the episodes are staggered however, with NewsRadio, Spiderman and Jackie Chan being priced at 1.19, Larry Sanders at 1.49, and Damages at 1.89.

The trend of variable pricing began in the US when HBO stuck a deal with Apple to allow episodes of "Rome", "Deadwood" and "The Sopranos" to sell at different prices than other current shows. Those HBO shows for example, even sell for more than other HBO shows like "Flight of the Conchords."

NBC Universal also offers variable priced episodes on the UK iTunes, despite its now infamous fight with Apple over pricing in the US.

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4 user comments

125.5.2008 13:42

first few signs of apple expanding, like M$

225.5.2008 17:47

This is trying to maximize the gouging of the public. As regular vs premium programs.When in reality, the whole lot is sub par.

325.5.2008 19:21

Pst... a secret Digital Tv Tuner+video editing software=Ipod movie's for free.

Top secret PTP

425.5.2008 21:34

Originally posted by DXR88:
Pst... a secret Digital Tv Tuner+video editing software=Ipod movie's for free.

Top secret PTP

Thanks (I give secret handshake and countersign )

"The flimsier the product,the higher the price"
Ferengi 82nd rule of aqusition


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