According to internet and print reports, it appears that the 3G iPhone could hit the UK with a £100 price tag, thanks to carrier O2 subsidizing the cost of the phone.
Apple could be using this new strategy with O2 to help boost sales and help the company hits its 10 million iPhone sales target for the year.
Although still not officially confirmed, Steve Jobs is expected to unveil the 3G model at this years WWDC08 developer event on June 9th.
In the UK however, the Times says "a source close to the deal" has revealed that the model will hit shelves in early July.
Ben Wood, a CCS Insight analyst, added: "They are also looking for more flexibility on how the operators can price the iPhone, although I am not convinced that they will let them have open season on the price, as they have a lucrative iPod market to protect".
Although still not officially confirmed, Steve Jobs is expected to unveil the 3G model at this years WWDC08 developer event on June 9th.
In the UK however, the Times says "a source close to the deal" has revealed that the model will hit shelves in early July.
Ben Wood, a CCS Insight analyst, added: "They are also looking for more flexibility on how the operators can price the iPhone, although I am not convinced that they will let them have open season on the price, as they have a lucrative iPod market to protect".
