Upon hearing that five game companies were planning to sue 25,000 UK citizens over piracy, EA boss Peter Moore noted that he is against the suing of consumers for illegal downloading. In his words, "it didn't work for the music industry."
"I'm not a huge fan of trying to punish your consumer," he said. "Albeit these people have clearly stolen intellectual property, I think there are better ways of resolving this within our power as developers and publishers.
"Yes, we've got to find solutions," Moore added. "We absolutely should crack down on piracy. People put a lot of blood, sweat and tears into their content and deserve to get paid for it. It's absolutely wrong, it is stealing.
"But at the same time I think there are better solutions than chasing people for money. I'm not sure what they are, other than to build game experiences that make it more difficult for there to be any value in pirating games."
Adding what many Afterdawners have been saying for years, "if we learned anything from the music business, they just don't win any friends by suing their consumers. Speaking personally, I think our industry does not want to fall foul of what happened with music."
"Yes, we've got to find solutions," Moore added. "We absolutely should crack down on piracy. People put a lot of blood, sweat and tears into their content and deserve to get paid for it. It's absolutely wrong, it is stealing.
"But at the same time I think there are better solutions than chasing people for money. I'm not sure what they are, other than to build game experiences that make it more difficult for there to be any value in pirating games."
Adding what many Afterdawners have been saying for years, "if we learned anything from the music business, they just don't win any friends by suing their consumers. Speaking personally, I think our industry does not want to fall foul of what happened with music."
