AfterDawn: Tech news

'Dark Knight' sets new Blu-ray sales record

Written by Andre Yoskowitz (Google+) @ 13 Dec 2008 1:54 User comments (35)

'Dark Knight' sets new Blu-ray sales record The blockbuster smash The Dark Knight has set a new Blu-ray sales record, selling 600,000 copies in the US on its first day of release. According to Warner Home Video, Blu-ray sales accounted for over 21 percent of the total units sold.
Warner President Ron Sanders believes the movie will hit 1 million Blu-ray copies sold in its first week, a milestone for the format.

“We think we will hit 1 million this weekend,”
said Sanders. “What’s really encouraging about it is that the Blu-ray version did exceptionally well across the board. It wasn’t just selling in Best Buy or Wal-Mart, but also it did well in grocery and game stores. It was surprising to us just how well it did.”

The previous record holder was Iron Man which sold 265,000 Blu-ray copies on its first day on way to 500,000 units in the first week.

Possibly even more important for the Blu-ray format is the fact that 21 percent of total sales is much higher than the average 10 percent that most new Blu-ray releases garner.

Previous Next  

35 user comments

113.12.2008 3:44

Better movie = better sales

This should not come as a surprise.

213.12.2008 4:25
AXT
Inactive

Will you look at that. I guess pirates really didn't like this movie enough to steal it.

As I say, quality>>>quantity.

Make more movies like this and pirates will be a thing of the past.

313.12.2008 4:55

yo guys are u feeling alright??? this is the most number 1 pirated movie on the net with both 720p and 1080p versions available to download for free why buy it???

413.12.2008 5:14
theridges
Inactive

Originally posted by zoomaj:
yo guys are u feeling alright??? this is the most number 1 pirated movie on the net with both 720p and 1080p versions available to download for free why buy it???

2 reasons why,
1.Not everybody has a computer with a video card that can watch a 1080p flick, and at the same time not everybody can hook there pc up to there HD TV in the Living Room.The Knowledge and know how as well to find and download these versions of the film aren't as popular as your lower quality AVI films(and 10Gb+ of Video scares some people lol)

2.The Quality of a Blu-Ray is Still better than your Rips and people such as myself still want to see the best possible quality.


On that note the movies good,picked up the BD the day of release watched it..probably wont watch it again for months and it will sit with my other BD, Not because its a bad film which ofcourse it isn't but i dont want to get tired of seeing it xD
This message has been edited since its posting. Latest edit was made on 13 Dec 2008 @ 5:17

513.12.2008 7:51
oappi
Inactive

yep i also think blu-ray is good weaponry againt piracy. Have you ppl ever tried to get 1080 quality movies on torrent sites? Usualy there is very bad seeding ration which makes your download slower than low quality versions. So good luck with downloading +10gb with 30kb/s. Maybe you get it in a week or two.

What about the hdd space it takes? Well these reasons alone would make me buy it from amazon if it is under 20 bucks. This ofcource if movie is good one.

btw i have already bought more blu-ray movies than dvd:s.

613.12.2008 11:13
Globe08
Inactive

Anybody know how many copies it sold on regular dvd?While the Movie is simply amazing its not one that i can watch alot in a short period of time so id rather netflix it which i did.

713.12.2008 12:44

Globe, over 3 million DVD copies of TDK bought by customers in the U.S., Canada and the UK on its first day of release; at its current sales rate, appears certain that will reach easily closer to 8 million DVD copies sold by the end of its debut week.

813.12.2008 14:41
Globe08
Inactive

Originally posted by ematrix:
Globe, over 3 million DVD copies of TDK bought by customers in the U.S., Canada and the UK on its first day of release; at its current sales rate, appears certain that will reach easily closer to 8 million DVD copies sold by the end of its debut week.
good to know, thanks

913.12.2008 15:55

Originally posted by oappi:
yep i also think blu-ray is good weaponry againt piracy. Have you ppl ever tried to get 1080 quality movies on torrent sites? Usualy there is very bad seeding ration which makes your download slower than low quality versions. So good luck with downloading +10gb with 30kb/s. Maybe you get it in a week or two.

What about the hdd space it takes? Well these reasons alone would make me buy it from amazon if it is under 20 bucks. This ofcource if movie is good one.

btw i have already bought more blu-ray movies than dvd:s.
I got an HD-DVD over usenet before. Downloaded something like 20 gigs at 820k/s. Still took over 7 hours, bet it takes like 70 hours over bit torrent.♦

1013.12.2008 15:57

Just too know the movie was a little long and not that great.
its a 3 out of 5 movie

1113.12.2008 16:40

Originally posted by ematrix:
Globe, over 3 million DVD copies of TDK bought by customers in the U.S., Canada and the UK on its first day of release; at its current sales rate, appears certain that will reach easily closer to 8 million DVD copies sold by the end of its debut week.
According to Warner the 3 million day 1 number is for BOTH SD DVD and BluRay.

http://www.videobusiness.com/article/CA6622002.html?desc=topstory

Quote:
This year’s highest-grossing film, Dark Knight, which generated $530 million in U.S. theatrical ticket sales, moved about 3 million copies in both standard and high-def in the U.S. on its first day of release, according to Warner.

Dark Knight’s Blu-ray outing is double the sales that Warner was projecting. Also, its overall standard and Blu-ray sales are 15% ahead of what Warner had predicted for day one.

1213.12.2008 18:21
Globe08
Inactive

Originally posted by wolf123:
Just too know the movie was a little long and not that great.
its a 3 out of 5 movie
Your in the minority in that view as it comes to most anybody who watches movies

1313.12.2008 18:52
AXT
Inactive

Originally posted by wolf123:
Just too know the movie was a little long and not that great.
its a 3 out of 5 movie
In my opinion this is the best movie since LOTR: Return of the King.

1413.12.2008 19:28

Quote:
Originally posted by wolf123:
Just too know the movie was a little long and not that great.
its a 3 out of 5 movie
In my opinion this is the best movie since LOTR: Return of the King.
Can't wait to get LOTR Box set next year on Blu-Ray a must have for anyone that own a BD player.

1513.12.2008 21:02

Quote:
Originally posted by ematrix:
Globe, over 3 million DVD copies of TDK bought by customers in the U.S., Canada and the UK on its first day of release; at its current sales rate, appears certain that will reach easily closer to 8 million DVD copies sold by the end of its debut week.
According to Warner the 3 million day 1 number is for BOTH SD DVD and BluRay.

Quote:
This year’s highest-grossing film, Dark Knight, which generated $530 million in U.S. theatrical ticket sales, moved about 3 million copies in both standard and high-def in the U.S. on its first day of release, according to Warner.

Dark Knight’s Blu-ray outing is double the sales that Warner was projecting. Also, its overall standard and Blu-ray sales are 15% ahead of what Warner had predicted for day one.

Correct, as noted in the Afterdawn article, the 600,000 Blu-ray sales accounted for 20 percent of total sales. 600,000 x 5= 3 million. However, ematrix was noting US sales PLUS UK and Canada.
This message has been edited since its posting. Latest edit was made on 13 Dec 2008 @ 21:03

1613.12.2008 21:23

Originally posted by DVDBack23:
Correct, as noted in the Afterdawn article, the 600,000 Blu-ray sales accounted for 20 percent of total sales. 600,000 x 5= 3 million. However, ematrix was noting US sales PLUS UK and Canada.
The 3 million day 1 total (BluRay and DVD) is for the US, Canada and the UK:

http://carpetbagger.blogs.nytimes.com/20...night-campaign/

Quote:
Customers in the U.S., Canada and the U.K. purchased 3 million copies of “The Dark Knight” on DVD and Blu-ray on Tuesday, the first day in stores.
The videobusiness.com article needs to be corrected to include Canada and the UK in the 3 million number.
This message has been edited since its posting. Latest edit was made on 13 Dec 2008 @ 21:24

1713.12.2008 21:29

I knew it was gonna whoop Ironman's ass in sales(I made that comment when the total had came out in Ironman blu ray sales a while ago).But not taking anything away from that movie either.I'm just glad that Hollywood knows that if you make a GOOD superhero movie then they will come(and buy).

1813.12.2008 23:40

Quote:
Originally posted by zoomaj:
yo guys are u feeling alright??? this is the most number 1 pirated movie on the net with both 720p and 1080p versions available to download for free why buy it???

2 reasons why,
1.Not everybody has a computer with a video card that can watch a 1080p flick, and at the same time not everybody can hook there pc up to there HD TV in the Living Room.The Knowledge and know how as well to find and download these versions of the film aren't as popular as your lower quality AVI films(and 10Gb+ of Video scares some people lol)

2.The Quality of a Blu-Ray is Still better than your Rips and people such as myself still want to see the best possible quality.


On that note the movies good,picked up the BD the day of release watched it..probably wont watch it again for months and it will sit with my other BD, Not because its a bad film which ofcourse it isn't but i dont want to get tired of seeing it xD

1 To run a 1080p video doesnt take much of a pc to do.. To do a blue ray movie from a blue ray player takes a ton more.. I have a blue ray burner and rip movies off it and it will still play full quallity on my other compter which is my media computer But not when i use the blue ray player i have to use the ripped version and it the same quality


2 avi files on a tv look bad... when it gets to 40 -60 size it looks really bad..

3 Its super easy to hook a computer to a tv its like pluging in a moniter o wait newer tvs are like big moniters in that way...

4 Alot of people are dumb when it comes to teconlagy I sell computer stuff and hometheater equipment and most people cant even plug it in and have no idea were to start ...

1914.12.2008 2:44

I love my 52" Samsung LN52A650
Got my computer and PS3 hooked up over HDMI.

.avi don't look too bad on 52, not as good as DVD, but it's something.

Think I saw Dark Knight 1080p as a 42GB download

Rental on DVD is the best they'll get out of me until Blu-ray version shows up second-hand.

2015.12.2008 15:13

I suppose it's not getting much attention but it's also a fact that the DVD release set a (much higher) record.

DVD isn't going away anywhere.

Blu-ray is staying niche.

2115.12.2008 16:28
Icanbe
Inactive

Originally posted by camaro17:
not surprising numbers, even if it is the most pirated movie right now, i still bought it because id rather own the blu-ray instead of some shitty rip.

Peace
I agree.
Some movies have to be seen in the best possible quality.

@nexgen76
I'll also be picking up LOTR on blu-ray, can't wait to see these movies in Hi-Def.

2215.12.2008 17:06

Originally posted by Interestx:
I suppose it's not getting much attention but it's also a fact that the DVD release set a (much higher) record.
That's because the DVD version DID NOT SET a new record.

Transformers, Finding Nemo, and (IIRC) POTC - At World's End had better day 1 SD DVD sales than TDK. (There may be others. I have to do more research at the-numbers.com)

The performance of the BluRay version was, however, a lot better than Warner expected.
This message has been edited since its posting. Latest edit was made on 15 Dec 2008 @ 17:08

2316.12.2008 12:49

Originally posted by wolf123:
Just too know the movie was a little long and not that great.
its a 3 out of 5 movie
I completely agree. Definitely 3 out of 5 stars, at best. Batman's voice was terrible! The movie was very slow, to long and not that great.

The only reason this movie set records was because of Heath Ledger.
This message has been edited since its posting. Latest edit was made on 16 Dec 2008 @ 12:54

2416.12.2008 13:46

Originally posted by Toshibot:
That's because the DVD version DID NOT SET a new record.
Well I guess that depends who you read and whether they are talking about 1 day sales or not.

Quote:
THE DARK KNIGHT has broken a new record after DVD sales soared to nearly 3 million in the U.S., Canada and Britain - three days after its release.

http://www.contactmusic.com/news.nsf/art...0record_1089315

......and who's betting that the BDA again refuse to allow actual unit sales numbers after the 1st few weeks or 1st month - let alone the 3, 6, 9 or 12mth point.
Blu-ray sells it's best at launch, DVD sells best after a couple of months & prices drop.

DVD sales have 'legs', Blu-ray don't.

2516.12.2008 13:59
varnull
Inactive

That's about what I was going to say.. they also seem to have 0 (zero) resale value.. nobody will touch used for some reason but will buy ex rental dvd.. interesting

Originally posted by ads:
1 To run a 1080p video doesnt take much of a pc to do.. To do a blue ray movie from a blue ray player takes a ton more.. I have a blue ray burner and rip movies off it and it will still play full quallity on my other compter which is my media computer But not when i use the blue ray player i have to use the ripped version and it the same quality


2 avi files on a tv look bad... when it gets to 40 -60 size it looks really bad..

3 Its super easy to hook a computer to a tv its like pluging in a moniter o wait newer tvs are like big moniters in that way...

4 Alot of people are dumb when it comes to teconlagy I sell computer stuff and hometheater equipment and most people cant even plug it in and have no idea were to start ...
1 = fair enough.. I can't see any difference either.. 1080p is 1080p .. I think the struggle with the disks is to do with the extra decoding of all the encryption and constant checking for the right wires and looking to see if somebody has a HD camcorder pointing at the screen that does it.

2 = depends on the avi file and how well it was ripped/encoded in the first place

3 = like we don't know?

4 = I doubt it or you would know how to spell words like technology correctly (or know that browsers have spellcheckers) XD

bitchy.. time for meds :)

2616.12.2008 19:13

Originally posted by Interestx:
Well I guess that depends who you read and whether they are talking about 1 day sales or not.
If you believe the 3 million day 1 DVD sales then Finding Nemo has it beaten by a mile:

http://www.the-numbers.com/movies/2003/FNEMO.php

Quote:
Finding Nemo
...
First day DVD sales: 8,000,000
DVD Sales (Single day, November 4, 2003): 6.4 million
US DVD Release: November 4, 2003

TDK on DVD did not set a record.

TDK on BluRay did.
This message has been edited since its posting. Latest edit was made on 17 Dec 2008 @ 8:51

2716.12.2008 21:00

Quote:
Originally posted by wolf123:
Just too know the movie was a little long and not that great.
its a 3 out of 5 movie
I completely agree. Definitely 3 out of 5 stars, at best. Batman's voice was terrible! The movie was very slow, to long and not that great.

The only reason this movie set records was because of Heath Ledger.
I totally agree the fact that the last one was soo terrible, any thing new would be better, and Heath's death helped sell this movie. Basically people must like the crap that Hollywierd puts out you say Tranformers had great numbers and that was a horrible movie half way through it I had to turn it off and I really wanted to shut it down well before that but thought it had to get better, wrong!

I bought the BD of TDK and enjoyed it but again it doesn't rate high in my book. If you were to download the two main M2TS files it would be 32.6 GB + 4.95 GB's (00007.m2ts & 00008.m2ts) approx. 37.5 GB total uncompressed.

I haven't tried ripping it yet but thought that AnyDVD wasn't able to break the DRM on this one is that wrong? Must be if people are posting the HD version on the net.

2816.12.2008 21:31

Quote:
That's about what I was going to say.. they also seem to have 0 (zero) resale value.. nobody will touch used for some reason but will buy ex rental dvd.. interesting

Originally posted by ads:
1 To run a 1080p video doesnt take much of a pc to do.. To do a blue ray movie from a blue ray player takes a ton more.. I have a blue ray burner and rip movies off it and it will still play full quallity on my other compter which is my media computer But not when i use the blue ray player i have to use the ripped version and it the same quality


2 avi files on a tv look bad... when it gets to 40 -60 size it looks really bad..

3 Its super easy to hook a computer to a tv its like pluging in a moniter o wait newer tvs are like big moniters in that way...

4 Alot of people are dumb when it comes to teconlagy I sell computer stuff and hometheater equipment and most people cant even plug it in and have no idea were to start ...
1 = fair enough.. I can't see any difference either.. 1080p is 1080p .. I think the struggle with the disks is to do with the extra decoding of all the encryption and constant checking for the right wires and looking to see if somebody has a HD camcorder pointing at the screen that does it.

2 = depends on the avi file and how well it was ripped/encoded in the first place

3 = like we don't know?

4 = I doubt it or you would know how to spell words like technology correctly (or know that browsers have spellcheckers) XD

bitchy.. time for meds :)
So typical of you VarNull please list all of these internet browsers that have spell checking in them because IE7, Orca, Avant, Firefox all do not have spell checkers.

And as to people being able to hook up simple audio gear I would have to agree with the gentlemen that the average person has great difficulty with that task. Just because you are super musician and have to know this doesn’t mean the average Joe does.

Most AVI’s I see or get are poorly ripped so again his statement hold water, yes you could have a decent quality AVI but I think there pretty rare and compared to AVCHD I would go with the HD resolution.

His spelling isn’t the best but at least you can read it and it does make some sense.

Good try

2917.12.2008 8:28

Originally posted by Toshibot:
TDK on DVD did not set a record.

TDK on BluRay did.
The first week numbers are in.

http://www.comingsoon.net/news/movienews.php?id=51373
http://www.marketwatch.com/news/story/Th...B-27E8BD45EF88}

First week sales numbers:

Worldwide BluRay and DVD - 13.5 million
Worldwide BluRay - 1.7 Million
Worldwide DVD - 11.8

According to thenumbers.com the DVD sales are not a record. Finding Nemo had bigger day 1 DVD sales (6.4 million) and week 1 DVD sales (13.5 million).

The BluRay numbers are a record though.

3017.12.2008 11:51

I agree with Interestx, as I mentioned the same about Iron Man months ago; if we could look at actual total unit sales numbers after the 3, 6, 9 or 12 month point, anyone would see that DVD sales numbers would still continue to grow at a more stable pace, since sells best after a couple of months & prices drop, while Blu-ray sells it's best and reaches it's peak at launch day, from there it's all downhill, because we have seen it with past releases, that Blu-ray is more about the hype of must be first to own it, that people rushed to the stores on day 1 to buy it.

3117.12.2008 12:40

Quote:
The majority of sales came from US buyers, which bought over 1 Million units of the title. Blu-ray sales represented nearly 13% of all home media sales for the title, which sold 13.5 Million units on home video formats.

In comparison, 'The Matrix' DVD release in 1999 - which is generally recognized as the title to spark sales of the format - sold 780,000 units in one week. The Blu-ray release of 'The Dark Knight' has more than doubled that accomplishment.
Nothing more to say.

3217.12.2008 19:12

Originally posted by Oner:
Quote:
The majority of sales came from US buyers, which bought over 1 Million units of the title. Blu-ray sales represented nearly 13% of all home media sales for the title, which sold 13.5 Million units on home video formats.

In comparison, 'The Matrix' DVD release in 1999 - which is generally recognized as the title to spark sales of the format - sold 780,000 units in one week. The Blu-ray release of 'The Dark Knight' has more than doubled that accomplishment.
Nothing more to say.
Good find Oner.

When The Matrix came out on DVD in 1999 and sold 780K units in one week it marked the "arrival" of the format.

This marks the "arrival" of BluRay with its 1.7 million worldwide first week sales.

3318.12.2008 15:07
Globe08
Inactive

I agree with those saying Batmans voice was far too strange and deep in the Dark Knight but get lost when they say the movie wasnt good at all. It only sold because of Heath Ledgers death, that is madness. TDK was by far the best batman movie ever acting,plot, action and otherwise.

342.1.2009 2:58

WOW, 600K in one day... just imagine how low the sales would be if there was a credible rip out there in torrwent land (that was a typo, but I like how torrwent sounds, a movie that WENT to torrent)

But wait, aXXo, probably the most famous ripper in torrwent land, does have a release out there.... with almost 15000 peers (seeds+leaches)
or for every torrent built or being built there were 40 sales on first day

so I suppose the Movie MAAfia is going to claim they would have sold 6 million without Torrwent land's participation

I venture that they wouldn't have sold 100k if the torrent didn't have anyone downloading. torrents are not the bane of movies, it it the new gauge of the movie's popularity... mostly by people that would never buy in the first place but also others, like me, who preview via torrents to decide where to spend their precious entertainment budget... since an opened movie is not returnable (a policy I agree with) there needs to be a way to be sure one wants to add a movie to their collection (over 100 for me, DVD and VHS)

and as prices have come down, the last three months I have bought a record number of DVD's as well as viewed a record number of torrwent land previews

Dark Knight? no, neither bought nor previewed... I don't get entertained by sinister themes so I know if I preview I won't want to buy... so no need to preview

but I have heard the raves of how "wonderful" the movie is, so the sales only proves what has been said via the scene, "in general, movies being produced SUX... but produce a good one and the sales will reflect the quality of the movie"

352.1.2009 3:07

Quote:
So typical of you VarNull please list all of these internet browsers that have spell checking in them because IE7, Orca, Avant, Firefox all do not have spell checkers.
try installing the Google toolbar, IE6 and Firefox both have spell check for me... and firefox has lots of plugins for specialized activities so even if you don't like the toolbar you can still get spell checkers

Comments have been disabled for this article.

News archive