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China sets new records for mobile, music downloads use

Written by James Delahunty (Google+) @ 21 Apr 2009 12:45 User comments (2)

China sets new records for mobile, music downloads use Use of mobile phones is continuing to grow substantially in China, and with it, usage of premium music download services and multimedia messaging is setting new records. There are about 648 million mobile users in the country, after 26.7 million subscribed to the three main state-owned carriers in the first quarter. Users sent over 174 billion text messages on China Mobile's network alone.
More China Mobile subscribers are also using their phones to download songs and send messages via MMS. The carrier counted over 384 million users of its wireless music service, where paid downloads of songs by Chinese and Taiwanese pop stars are particularly popular. However, average revenue per year fell for China Mobile as it added more low-end users and launched promotional deals in a marketing move.

China Mobile is offering "more economical" packages and plans for users. "We've kind of reached saturation of what I would call the high-end to the medium-end market in China," said David Wolf, CEO of Wolf Group Asia, a Beijing-based technology consultancy. China Mobile also has another obvious problem with it's lack of attractive handsets compared to its rivals.

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2 user comments

122.4.2009 4:13
leady
Inactive

Sooner or later, this market can approach the cd industry in China.

This message has been edited since its posting. Latest edit was made on 22 Apr 2009 @ 4:14

229.4.2009 11:25
Geoff_W
Inactive

So what's the record the title speaks of? The 384 million users on the music service, the 684 million subscribers or the 174 billion text messages sent?

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