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Yahoo and Microsoft to start ad partnership, says source

Written by Andre Yoskowitz (Google+) @ 28 Jul 2009 23:59 User comments (3)

Yahoo and Microsoft to start ad partnership, says source According to a sources familiar with the discussions, Microsoft and Yahoo have agreed in principle to an online search and advertising partnership that will be announced within the next 24 hours.
The partnership will better position the companies to rival the behemoth Google, who currently controls most of the market share.

The deal will focus on revenue sharing between the two companies, says AllThingsD. The deal also means Microsoft's powerful Bing search engine will power all of Yahoo's searches. On the other hand, Yahoo will be in charge of handling advertising sales.

As of June, Google's search engine was used for 65 percent of all US searches, with Yahoo lagging behind at 19.6 percent and Bing at 8.4 percent.

There could be a hitch however. "Any agreement where Microsoft powers search and shares the search data to Yahoo is open to scrutiny from US and EU justice departments," says Colin Gillis, an analyst at Brigantine Advisors, via Reuters. Anti-trust issues may be brought up as well.

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3 user comments

129.7.2009 4:22

What the hell is the matter with these companies these days? First, they at each other throats and then they want to kiss and make up? The internet world really has gone to hell when they're using Bing for the Yahoo searches. Ill take a Google search anyday against Bing's anyday!! - BLUEBOY

229.7.2009 7:07

Originally posted by blueboy09:
What the hell is the matter with these companies these days? First, they at each other throats and then they want to kiss and make up? The internet world really has gone to hell when they're using Bing for the Yahoo searches. Ill take a Google search anyday against Bing's anyday!! - BLUEBOY
Totally agree. Bing is poor at best. You never know though, perhaps Microsoft and Yahoo working together they will produce more discernable results. I'm always in favour of healthy market competition!

33.8.2009 2:16

i can't say Bing is a worse . it is so so,but i don't support their cooperation too actually and i also use Google


im cool to be blessed by power of attorney

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