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AfterDawn starts publishing Tom's Hardware in Nordic countries

Written by Petteri Pyyny (Google+) @ 20 Aug 2010 5:50 User comments (4)

AfterDawn starts publishing Tom's Hardware in Nordic countries AfterDawn, has signed a licensing deal with French Bestofmedia Group for publishing localized editions of Tom's Hardware in Nordic countries. Today, the first of the localized sites went online when Tom's Hardware Finland was launched.
Tom's Hardware, founded in 1996 (and owned by Bestofmedia since 2007), is one of the best-known online technology publications gathering more than 30 million worldwide visitors each month. With Tom's Hardware focusing on PC technology and hardware and AfterDawn.com focusing on digital entertainment technologies, we believe we can effectively cross-promote both properties in Nordic countries, delivering our readers a more complete take on latest technology news and reviews.

As both companies are advocates of localized online content, the match was quite logical for both of us. Tom's Hardware wanted to expand their global reach to new countries and AfterDawn wanted to have a strong PC technology presence in the Nordic region. AfterDawn is Finland's largest technology website, with more than 5% of entire online population visiting the site on weekly basis and our ambition is to grow our traffic significantly also in Sweden, Norway and Denmark -- and now we have also another strong technology brand to support that goal.

We expect to launch Tom's Hardware in the remaining Nordic countries -- Sweden, Norway and Denmark -- by end of 2010. If you speak any of these languages and wish to be a part of the Tom's Hardware Nordic team, please contact us. We are looking for tech oriented people for translation work.

-Petteri Pyyny, CEO
AfterDawn Oy

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4 user comments

120.8.2010 7:11

AfterTom.com...sounds like a winner!

220.8.2010 11:15

Nice.

321.8.2010 17:21

Wow is toms hardwre falling down or is AD riseing up or what?!

424.8.2010 4:17

Originally posted by ZippyDSM:
Wow is toms hardwre falling down or is AD riseing up or what?!
AfterDawn, as a company, knows Nordic website publishing "scene" quite well -- and THG's PC hardware content and aD's digital media stuff pretty well compliment each others. Thus, the match is quite perfect for both companies: AfterDawn gets more content to publish and THG gets local company, who knows the region well, to run their brand in Nordics.

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