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iPhone what? New T-Mobile ad rips AT&T's lack of 4G

Written by Andre Yoskowitz (Google+) @ 02 Nov 2010 21:41 User comments (6)

iPhone what? New T-Mobile ad rips AT&T's lack of 4G T-Mobile USA has taken their "America's Largest 4G Network" ad campaign to the next level tonight, taking a direct shot at AT&T and the iPhone 4.
In the new ad, dubbed "Piggyback," T-Mobile plays up the fast speeds of its HSPA+ network, which boasts speeds faster than Sprint's 4G.

Playing off Apple's famous "Get a Mac" campaign, T-Mobile starts the commercial with two people standing next to each other, one being a MyTouch 4G and the other being an iPhone 4, piggybacking another person.

The iPhone is being "weighed down" by AT&T 3G network and lack of 4G, with the ad taking time to explain that T-Mobile users can video chat while connected to HSPA+, while iPhone 4 users can only use the FaceTime video chatting app when connected to Wi-Fi.

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6 user comments

12.11.2010 21:57

T-mobile has really stepped their game up big time! Could have been a little more original with the TV ad thought. Apple really squeezed everything out of that concept with the mac vs pc commercials.

This message has been edited since its posting. Latest edit was made on 02 Nov 2010 @ 21:59


23.11.2010 0:28

I noticed they took more of a swipe at AT&T rather than at the iPhone 4 itself. Maybe T-Mobile will be getting the iPhone soon after all.

33.11.2010 7:58

So..going 4G changes your phone's gender?


:/

43.11.2010 12:02

Facetime works fine over 3G. It's not enabled on purpose.

A jailbroken device can do it. I have seen this in action, I was just a witness.

54.11.2010 12:35
malonerl
Inactive

I'm a t-mobile customer with a Blackberry I would like to see the Blackberry Torch on T-mobiles network. The Blackberry Torch combines the Blackberry with Iphone functionality.


Ron Malone

64.11.2010 18:57

I recently had the chance to sit with friends and try out speed test on the Iphone 4G from AT&T, Sprint EVO, Verizon Droid and the T-mobile Vibrant phones.
I AT&T I-Phone was very nice in graphics and fast in response but the data speed was only 1.5 Mbs I found with Sprint that 1 you haver to turn on the 4g app in the EVO phone and its speeds where only 1.2Mbs I then looked at the Droid nice fast screen but the speeds where only 1.6Mbs then I looked at theT-mobile Vibrantwhich is not even HSPA+ it is only HSPA has a fast and nice screen and fast response with apps. and it speeds where 4.2Mbs also I might add the cost for the T-Mobile data plan at any level is cheaper then the other 3 carriers and I get more bang for the Buck. The app I used was called SpeedTest.com

This message has been edited since its posting. Latest edit was made on 04 Nov 2010 @ 19:02

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