AfterDawn: Tech news

AT&T slashes price of BlackBerry Torch

Written by Andre Yoskowitz (Google+) @ 09 Nov 2010 20:46

AT&T slashes price of BlackBerry Torch AT&T has slashed the price of the new RIM BlackBerry Torch in half today, just two months after its launch.
The price is now $99.99 directly from the carrier, with a two-year contract. Without contract the smartphone sells for $500.

AT&T must be having trouble selling the device, especially with Amazon selling it for 1 cent with contract.

When asked for comment, the carrier says the price cut is a holiday promotion.

Says AT&T: "Promotional pricing for wireless devices, especially in the holiday season is business-as-usual for AT&T and other carriers. We are pleased with consumer and business customer response to the BlackBerry Torch and were excited for the opportunity to offer it at such a compelling price point in time for the holiday."

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