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Nintendo 3DS teardown reveals estimated 62 production cost

Written by Andre Yoskowitz (Google+) @ 25 Mar 2011 0:02 User comments (8)

Nintendo 3DS teardown reveals estimated 62 production cost Eurogamer has reported today that the upcoming Nintendo 3DS has an estimated component cost of just 62.
The device will sell in Europe for over 200 including VAT.

It is important to note that while the components cost 62, that does not include R&D or shipping costs.

Nintendo admitted during its last financial earnings report that the handheld will sell at a profit right out of the gate just like its Wii did. Sony and Microsoft sold their home consoles for under cost for many years, making money solely off accessories and software.

The 3DS has launched in Japan and will hit the States next week at $250. The European launch is coming soon after.

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8 user comments

125.3.2011 0:15

They know how to real in the profits. At least in this case it's just entertainment.

225.3.2011 2:43

Originally posted by ROMaster2:
They know how to real in the profits. At least in this case it's just entertainment.
I think you mean "reel," but yes, they sure do!

325.3.2011 10:12

What most people forget about Nintendo is that unlike their biggest rivals all they do is make video games. That's the company's bread and butter they can't fall back to another division to keep the business going and the share holders happy. So kudos to them for making products that are profitable from day one


XXYYQQOO!!! Yeah WELCOME TO JAMROCK

425.3.2011 11:34

SHeeshh.....they could at least put a 6000MA battery in it >>

this is the first nin product that really deserves the duct taped together subtitle...

This message has been edited since its posting. Latest edit was made on 25 Mar 2011 @ 11:35

Copyright infringement is nothing more than civil disobedience to a bad set of laws. Lets renegotiate them.

---
Check out my crappy creations
http://zippydsmlee.deviantart.com/

525.3.2011 12:41
Anonymous23
Unverified new user

And this is why I sincerely hope this thing fails.

If it doesn't, everyone's a lying hypocritical Nintendo worshipper.

625.3.2011 23:13

Why? Because they'll make a profit off the thing? Sounds like good company policy to me.

This message has been edited since its posting. Latest edit was made on 25 Mar 2011 @ 23:14

726.3.2011 13:33

Originally posted by Bozobub:
Why? Because they'll make a profit off the thing? Sounds like good company policy to me.

I think people assume if it costs 62 to make, it should cost 62 to buy... of course, the company would run into a loss, but at least everyone would be only be paying what it cost to produce.

In all seriousness, I would ask that anyone who thinks the purchase price is too high actually "step up" and put a figure on how much it should be... how much is a "fair" price to pay for it?

And then after they price-tag it, explain how they arrived at this figure. How did they offset the cost or research and development, marketing costs, deployment and sourcing of the parts, wages and such?

829.3.2011 14:03

MrZoolook

Of course one needs to factor in R&D costs... It's just FYI stuff, knowing how much the components really cost gives people an idea how much the product is marked up. Regardless what the product is or who create it, there's a "reasonable" line somewhere. It's up for debate like everything else in the world, lol.

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