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AMD calls out NVIDIA over GPU performance claims

Written by James Delahunty (Google+) @ 26 Mar 2011 20:11 User comments (5)

AMD calls out NVIDIA over GPU performance claims AMD has publicly called out competitor NVIDIA over a performance claim made by the graphics chip-maker.
Dave Erskine, Senior Public Relations Manager for Graphics Desktop at AMD, wrote on a company blog about how it prides itself on achieving excellence in its products and the integrity of its messageing. As an example, he used the flag-ship AMD Radeon HD 6990, describing how the company came to claim it was the World's Fastest Graphics Card.

"We had designed it to be a game-changer and we hit the bull's eye. The result: The AMD Radeon HD 6990 achieved the highest default single graphics card score of X3303 using the industry standard 3DMark11 benchmark," Erskine wrote.

"And when we launched it, we issued a press release in which we proudly called it the 'World's Fastest Graphics Card' and fully disclosed the basis upon which we made that claim."

Earlier this week, NVIDIA issued its own press release, announcing the GTX 590 graphics chip. They also claimed in the press information that the GTX 590 was the World's Fastest Graphics Card. Erskine said that the folks at AMD combed through all the available information, looking for anything that could substantiate NVIDIA's claim.

"So now I issue a challenge to our competitor: prove it, don't just say it. Show us the substantiation," he challenges, continuing on to drop no less than 4 links to reviews online that put the AMD Radeon HD 6990 at the top of the list of the fastest graphics cards on the market.

Hopefully NVIDIA will entertain us all with a response, one way or another.

Tags: NVIDIA AMD
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5 user comments

126.3.2011 21:08

I use to be a huge Nvidia fan but times change, 4 years ago i went kicking and screaming to an ATI card because a co-worker assured me ATI was okay again, ATI use to have problems too. Interesting the blue screens crashes I use to get went down from 1 or 2 a week with an NVidia card down to about 1 or 2 a year, i don't remember the last time I've seen a BSOD, that was never the case when I used Nvidia...

227.3.2011 1:35

Oh, snap! Sh** just got real!

327.3.2011 9:36

I just switched out my Nvidia MSI 9500GT for an ATI XFX HD5870 and I couldn't be happier. I liked the 9500GT, it was easy enough to set it up the way I needed it too, and I never had it crash once; so far I can say the same with my HD5870, although I still distrust Catalyst, which was the main cause for the blue screens on Radeon cards. However, to my surprise AMD/ATI has actually improved on the catalyst software which also improved my cards performance. For example. I used the 6990 ATI catalyst drivers on my 5870 card and it bumped my cards performance significantly higher.

Using MSI's Kombustor benchmark: I scored 1000 points higher on the 6990 catalyst driver than on the 5870 driver.

Using Heaven benchmark : I scored 50 points higher on the 6990 driver.

*I have yet to test 3DMark11*

What I can confirm is ATI support has gotten better, but for how long, who can say? I feel that both companies fight in stages, but I do hope ATI can stay in the lead as I continue to upgrade my system.

427.3.2011 16:24

I've always preferred AMD, though NVIDIA has gotten a lot better. Only thing I like about NVIDIA is how much easier it is to update/get support for their cards than it is with AMD. But I also don't like how NVIDIA names their cards, it can get confusing to find the GPU you want.

528.3.2011 8:18

Originally posted by schwa110:
I do like the NVIDIA. Perhaps it is in respect that I have been using its products for many years. I really it is great. As many corporations, its products can be divided into the high and low-end,either.
When i see one single company the cause for 30% of the BSOD crashes in windows, how can you really call their products great? (http://cybernetnews.com/nvidia-drivers-cause-29-of-vista-crashes/). I've heard NVidia is only slightly better for Win7.

Next problem with NVidia, the class action lawsuit they lost for intentionally lie about flaws with their video cards, it cost them $196Million (USD) (http://www.bit-tech.net/news/hardware/2009/05/13/lawsuit-against-nvidia-seeks-class-action/1)

I'm curious how bad a company has to be before someone no longer calls them a great company, or does this really show a blind following because the company has good marketing but poor products?

This message has been edited since its posting. Latest edit was made on 28 Mar 2011 @ 8:50

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