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Windows Phone lacks the visibility to be a major competitor

Written by Rich Fiscus (Google+) @ 21 Sep 2011 13:47 User comments (8)

Windows Phone lacks the visibility to be a major competitor A study from NPD Group suggests Microsoft's marketing efforts for Windows Phone are beginning to generate interest from consumers, but there are still major hurdles to clear before it can be a success.
The study reveals that 45 percent of people who own or are planning to buy a smartphone are considering a Windows Phone handset.

However, the biggest obstacle for the platform appears to be a lack of visibility. The same study showed 45 percent of consumers don't know enough about Microsoft's mobile OS to consider buying a handset running it.

Furthermore, more than 20 percent of consumers who plan to buy a smartphone in the next six months said they aren't interested in Windows Phone because of the time or money they already have invested in another platform, such as Android or the iPhone.

That's good news for manufacturers of Android handsets, which accounted for at least of half of all smartphone sales in each of the last three quarters.

"Windows Phone 7 has a way to go before consumers really understand what it is," said Linda Barrabee, research director for NPD's Connected Intelligence. "But with the right marketing mojo, apps portfolio, and feature-rich hardware, Microsoft could certainly improve its standing and chip away at Android's dominant market position."

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8 user comments

121.9.2011 15:40

I think this was the problem with the Zune too... They just don't spend enough money on advertising to force their products on people like Apple does. Not competitive enough.


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221.9.2011 21:52

I think the problem is just the opposite...they need to make them less visible so that no one knows how bad they are. Maybe they could sell them online only so that people couldn't try them in the store.



321.9.2011 22:27

Originally posted by KillerBug:
I think the problem is just the opposite...they need to make them less visible so that no one knows how bad they are. Maybe they could sell them online only so that people couldn't try them in the store.
You really hate Microsoft Don't you? As a current iPhone user on my second iPhone I have to say WP7 works well. Is it perfect? No, but non of them are. I have used many different Android Devices and most people that I know that have one have had issues with them from poor battery life to multiple handset replacements.

Now I know a handful of people that have a WP7 device and every one of them love their phones because of the OS and how easy it is to use and it just works. It is one of the reason's I am considering my current iPhone could be my last.

I suggest you do not let your hate blind you to what is out there. I am not a fan of Apple but I overlooked that as I found the iPhone to be a great device in it's prime. Unfortunately it is beginning to show its age and innovation is coming to a halt in my opinion. I think Microsoft can do great things with WP7 and the Metro UI with using it in their other products like Windows and XBOX. The fact that all three of those devices can work together in near perfect harmony is pretty awesome.

"Have you tried turning it off and on again?" ~ Roy Trenneman

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421.9.2011 23:03

What can Win7 phone do that android can't? Besides the whole xbox live thing, which is strange if you always need to be connected to live. I'm not putting the OS down, but why take the plunge when android and iOS can deliver. Also, I wonder if the same issue will happen with win7 phone and multiple vendors will result in fragmentation.

521.9.2011 23:11

Originally posted by plutonash:
What can Win7 phone do that android can't? Besides the whole xbox live thing, which is strange if you always need to be connected to live. I'm not putting the OS down, but why take the plunge when android and iOS can deliver. Also, I wonder if the same issue will happen with win7 phone and multiple vendors will result in fragmentation.
They all have their benefits and yes XBOX live integration is a huge benefit of WP7 if you are into that sort of thing. Future developments with Windows 8 and XBOX point the devices being tightly integrated and could offer the users a seamless experience across all platforms from PC, to mobile, to console and more. Having all your information at your fingertips no matter what platform you are on at the moment sounds quite appealing.

I think all modern smartphones do many thing similar when it comes to the general needs and wants of the people that use them. I find that Apple's tight Ecosystem locks a user out where WP7 has the potential to break through those barriers.

Android has also matured quite nicely but out of all of the mobile OSes I think it is the most buggy and least secure based on what has been said and I have seen personally. Your experiences may differ but I have users I support every day with all three devices and Android is the biggest pain in the ass to support with the users.

"Have you tried turning it off and on again?" ~ Roy Trenneman

http://www.facebook.com/BlueLightningTechnicalServices

621.9.2011 23:11

Originally posted by plutonash:
What can Win7 phone do that android can't? Besides the whole xbox live thing, which is strange if you always need to be connected to live. I'm not putting the OS down, but why take the plunge when android and iOS can deliver. Also, I wonder if the same issue will happen with win7 phone and multiple vendors will result in fragmentation.
They all have their benefits and yes XBOX live integration is a huge benefit of WP7 if you are into that sort of thing. Future developments with Windows 8 and XBOX point the devices being tightly integrated and could offer the users a seamless experience across all platforms from PC, to mobile, to console and more. Having all your information at your fingertips no matter what platform you are on at the moment sounds quite appealing.

I think all modern smartphones do many thing similar when it comes to the general needs and wants of the people that use them. I find that Apple's tight Ecosystem locks a user out where WP7 has the potential to break through those barriers.

Android has also matured quite nicely but out of all of the mobile OSes I think it is the most buggy and least secure based on what has been said and I have seen personally. Your experiences may differ but I have users I support every day with all three devices and Android is the biggest pain in the ass to support with the users.

"Have you tried turning it off and on again?" ~ Roy Trenneman

http://www.facebook.com/BlueLightningTechnicalServices

722.9.2011 0:41

Microsoft wants to be a solid third place contender and the only way that's gonna happen is if Microsoft makes WP7 open source and free. Samsung is considering the same thing with Bada and mark my words they will be a major player in the Mobile OS Asian market. Unfortunately MS has ignored the fact that the software business is changing with or without them. A mistake they will most likely continue making as they try to litigate through their downfall.

I have a WP7 and I enjoy it for the most part, but I don't see it growing past 10% market share ever.

822.9.2011 6:21

I have tried WinMo7...it is better than iOS, I can certainly agree with that, but that isn't saying much. Heck, iOS can't even play a f**king flash video and you can't get a dual-core phone; it is a joke.

The DRM and the XboX live and all the other crap on there...these are my main reasons for hating WinMo7. I want a phone that gives me complete control...iOS jailbreaking hardly gets close, Android rooting does it completely, and Windows Phone 7 rooting is a bloody mess that is still little more than a registry editor.

As for security, the main reason that Android gets so much negative press is that they don't censor applications. Microsoft and iOS charge a fee to scan your app and make sure it does not violate any rules. They don't actually do this, as they often have to revoke apps later, after people have paid for them and downloaded them. For the most part the lack of censorship on Android results in better, more capable apps that cost less (or are free)...but it also results in a few viral apps that google removes after people report them. And since these were not pre-approved, these are not google mistakes...so google is happy to tell the world about them. This is a stark contrast to Apple and Microsoft who charge to scan the apps and use the scanning process as an excuse for content sensorship. When one of these companies charges money and delays a release, only to release it without checking for viruses, they try to keep it quiet.

The other reason android gets press is that it is easy to intentionally create a "problem"...like Jon Oberheide of Duo Security...he just released a video showing that it is possible to access protected folders on a rooted phone with an application so long as you agree to give said application access to protected folders. Wow...brilliant detective work there buddy! Unfortunately, the average iOS user sees that and thinks that it is some kind of security hole or something.

Yes, a door can let in a thief if you give him a key...but the solution is not to lock yourself in and flush the key...it is simply to avoid giving the key to theives. Would you want to live in a house where all the doors were locked and you didn't have a key? If that sounds good to you, stick with iOS or go to Windows Mobile...or just commit a felony and the government will put you in a "bighouse" where all the doors lock and you don't have a key. Honestly, using an iOS or WinPho7 device in the store is a bit like being in a "scared strait" program to me.



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