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Pandora reaches 150 million users

Written by James Delahunty (Google+) @ 09 May 2012 1:01

Pandora reaches 150 million users Pandora is second most downloaded app from Apple's App Store.
Chief Executive Joe Kennedy said in a keynote address at the CTIA Wireless conference that the Pandora music service has passed 150 million users. The tallies of registered and active users have increased by 50 percent since the beginning of the 2012 financial year, according to Kennedy.

A lot of the growth was attributed to mobile usage, with 70 percent of the music streamed from Pandora in April being on mobile devices.

It estimates that about 52 million users are active. Last month, around 1.06 billion hours of music was streamed, which amounts to an 87 percent increase over the same period of 2011.

Pandora faces increasing competition from rival music services, such as Spotify, which claims to have 3 million paying customers now. Still, Pandora believes this is just the beginning for the company. It is currently working to get the service integrated into cars from several automakers.

Tags: Pandora
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