AfterDawn: Tech news

Apple ranked most valuable brand

Written by Andre Yoskowitz (Google+) @ 23 May 2012 0:31 User comments (1)

Apple ranked most valuable brand According to Millward Brown Optimor's annual BrandZ study, Apple is once again the most valuable brand in the work with a valuation of $183 billion.
Year-over-year, the brand's value jumped 19 percent from $153.3 billion.

Other tech firms also saw strong rankings this year, with IBM in second at $116 billion and Google in third at $108 billion.

BrandZ bases their valuations on the "company's financial data, market intelligence, and consumer opinions related to brand equity."

Rounding out the top 5 were McDonald's and Microsoft, at $95.2 billion and $76.7 billion.

(Pic via Cnet)

Previous Next  

1 user comment

125.5.2012 9:16

Go Apple Go!

Comments have been disabled for this article.

Latest news

A bug in Chrome allows you to download Netflix movies A bug in Chrome allows you to download Netflix movies (25 Jun 2016 15:21)
A group of security researchers have found a vulnerability in Google's Chrome browser that allows downloading movies straight from Netflix. This is obviously not a feature especially the entertainment ....
7 user comments
Three out of four Netflix customers would rather cancel than watch ads Three out of four Netflix customers would rather cancel than watch ads (25 Jun 2016 14:05)
For a long time Netflix was adamant on its pricing. No changes were made for a long time and everything seemed to be good. The markets obviously reacted and more expensive deals and original ....
4 user comments
Apple Music left in the dust, Spotify at 100 million subscribers Apple Music left in the dust, Spotify at 100 million subscribers (25 Jun 2016 12:01)
Spotify has told The Telegraph that it has surpassed the 100 million mark in subscribers. Paying subscribers was earlier this year reported to have passed 30 million. Apple meanwhile is having ....
2 user comments
Rumor has it that Apple has cancelled iPhone's dual camera Rumor has it that Apple has cancelled iPhone's dual camera (18 Jun 2016 18:05)
The next iPhone will be a major upgrade to current iPhone 6s. This biyearly full upgrade cycle provides us with a bigger upgrade every two years. But how will Apple update its number one product, ....
6 user comments
OnePlus releases new flagship killer, smaller X discontinued OnePlus releases new "flagship killer", smaller X discontinued (18 Jun 2016 16:11)
The small Chinese smartphone maker OnePlus took the world by storm two years ago by releasing a super cheap flagship smartphone. They called it the flagship killer, and it indeed challenged ....
4 user comments

News archive