AfterDawn: Tech news

Samsung says no Windows RT devices for the U.S.

Written by Andre Yoskowitz (Google+) @ 12 Jan 2013 17:56 User comments (3)

Samsung says no Windows RT devices for the U.S. Samsung has confirmed it will not release a Windows RT tablet in the U.S.
The company's RT-based tablet, the Ativ Tab, will stay on the sidelines as the company confirmed that its retail partners did not have viable demand for it.

Mike Abary, head of Samsung's PC and tablet business in the U.S, also cited the confusion of Windows RT versus Windows 8 Pro as a major deterrent to releasing the product. As stated to Cnet:

There wasn't really a very clear positioning of what Windows RT meant in the marketplace, what it stood for relative to Windows 8, that was being done in an effective manner to the consumer. When we did some tests and studies on how we could go to market with a Windows RT device, we determined there was a lot of heavy lifting we still needed to do to educate the customer on what Windows RT was. And that heavy lifting was going to require pretty heavy investment. When we added those two things up, the investments necessary to educate the consumer on the difference between RT and Windows 8, plus the modest feedback that we got regarding how successful could this be at retail from our retail partners, we decided maybe we ought to wait.

Previous Next  

3 user comments

112.1.2013 21:47

You might want to change the title to Samsung says no Windows RT devices for the U.S.

213.1.2013 18:26

I don't buy their explanation. I think it has more to do with them liking android better; there is probably a cost issue there as well, not just to educate consumers. IMO

This message has been edited since its posting. Latest edit was made on 13 Jan 2013 @ 20:15

318.1.2013 20:49

Makes sense. You're doing great with your real portable OS (Android), Windows RT should by no means have a Windows moniker, And people that are going to shell out the money for a non Android device are going to want compatibility and "real" Windows. Why waste your time and money marketing and developing for somebody who wants to be a competitor anyways?

I frankly think it's a good call.

Comments have been disabled for this article.

Latest news

A bug in Chrome allows you to download Netflix movies A bug in Chrome allows you to download Netflix movies (25 Jun 2016 15:21)
A group of security researchers have found a vulnerability in Google's Chrome browser that allows downloading movies straight from Netflix. This is obviously not a feature especially the entertainment ....
7 user comments
Three out of four Netflix customers would rather cancel than watch ads Three out of four Netflix customers would rather cancel than watch ads (25 Jun 2016 14:05)
For a long time Netflix was adamant on its pricing. No changes were made for a long time and everything seemed to be good. The markets obviously reacted and more expensive deals and original ....
6 user comments
Apple Music left in the dust, Spotify at 100 million subscribers Apple Music left in the dust, Spotify at 100 million subscribers (25 Jun 2016 12:01)
Spotify has told The Telegraph that it has surpassed the 100 million mark in subscribers. Paying subscribers was earlier this year reported to have passed 30 million. Apple meanwhile is having ....
2 user comments
Rumor has it that Apple has cancelled iPhone's dual camera Rumor has it that Apple has cancelled iPhone's dual camera (18 Jun 2016 18:05)
The next iPhone will be a major upgrade to current iPhone 6s. This biyearly full upgrade cycle provides us with a bigger upgrade every two years. But how will Apple update its number one product, ....
6 user comments
OnePlus releases new flagship killer, smaller X discontinued OnePlus releases new "flagship killer", smaller X discontinued (18 Jun 2016 16:11)
The small Chinese smartphone maker OnePlus took the world by storm two years ago by releasing a super cheap flagship smartphone. They called it the flagship killer, and it indeed challenged ....
4 user comments

News archive