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Yahoo preparing to buy Tumblr?

Written by Andre Yoskowitz (Google+) @ 16 May 2013 23:08

Yahoo preparing to buy Tumblr? Multiple sources are reporting today that Yahoo is in active talks to purchase Tumblr, the popular photo blogging service.
The deal could go for as high as $1 billion, which would be the same ballpark as Facebook's acquisition of Instagram last year.

Yahoo has been actively looking to make their userbase younger and Tumblr's main demographic is 18-24-year-olds.

Tumblr would be the biggest of new CEO Marissa Mayer's purchases, which have included Summly, Astrid, Jybe and others in the $100 million or less range.

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