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Jawbone buys up Playground.fm, possibly for eight figures

Written by Andre Yoskowitz (Google+) @ 01 Apr 2014 13:37

Jawbone buys up Playground.fm, possibly for eight figures Speaker hardware company Jawbone has confirmed the acquisition of Playground.fm, the social music playlist app.
Although the terms were undisclosed, sources claim the acquisition cost Jawbone "eight figures." Jawbone has a valuation near $3 billion after raising $250 million last year, and is expected to go public this year.

Playground is free on iOS and claims to be "human-powered radio" which pulls data from your social media and Spotify to build a personalized, curated radio station.

While the service itself is popular, Jawbone likely made the purchase for Playground's patents and its team. One of the top executives is Mehul Trivedi, Apple's original iOS audio engineer.

There is now speculation that Jawbone could start its own Internet radio service that could be included with the company's Jambox products.

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