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Sony: 'The Interview' has made $31 million in online sales, rentals

Written by Andre Yoskowitz (Google+) @ 06 Jan 2015 23:19

The Interview "is Sony Pictures' #1 online film of all time" Sony's controversial 'The Interview' is now the company's "#1 online film of all time."
The comedy featuring Seth Rogen and James Franco has brought in $31 million from 4.3 million rentals and purchases online from December 24th through January 4th. From 300 independent theaters, the film also brought in $5 million.

After the major movie theaters pulled the film before release following terrorist threats, Sony Pictures released the film online via Google Play, Xbox Video, YouTube Movies and proprietary sites for $6 as a rental or $15 to purchase.

On New Year's Day, major telecoms, cable and satellite providers also added the film on-demand, adding to the revenue. The movie has a leg-up on other online-only releases given the fact that it was scheduled to be a major Hollywood release. The movie had a $44 million budget with an extra print and advertising (P&A) budget expected to be around $20 million.

Source:
Deadline

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