AfterDawn: Tech news

CBS to live stream all Super Bowl ads

Written by Andre Yoskowitz (Google+) @ 29 Jul 2015 20:46

CBS to live stream all Super Bowl ads According to new reports, CBS will live stream all the Super Bowl commercials starting next year, meaning you don't have to be next to a TV to get your fix.
Super Bowl 50 is on February 7th, 2016 and each 30 second ad is expected to cost advertisers a mini fortune at $4.5 million.

It also appears that CBS will not let advertisers opt-out of the live streaming, whereas in the past, advertisers had a choice. Many made the same choice in 2015, with just 18 out of 70 putting their commercials online.

The sources also suggested that the live stream will almost be in real-time, with potentially as little as a 20-second delay.

Source:
Variety

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