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DVD visionary quits Warner Bros

Written by Jari Ketola @ 21 Dec 2002 13:34 User comments (1)

DVD visionary quits Warner Bros Warren Lieberfarb, one of the the driving forces behind the DVD format, has quit Warner Brothers' home video arm. Warner Bros. did not comment on the reasons for Lieberfarb's resignation. He had worked for Warner Home Video for the past twenty years, and will now be replaced internally - most likely by Ed Burns, Marcia King, or Jim Cardwell, who were executive vice-presidents below Lieberfarb.
Lieberfarb began investigating alternatives for VHS in 1992, because he felt that the home video market would soon be made extinct by video-on-demand -services, which were both easier for the consumers and offered far better quality than VHS. As a response, Digital Versatile Disc (then Digital Video Disc, or DVD) was developed in co-operation with Toshiba Corporation.

First DVD players were commercially launched in March, 1997. The format has been a huge success, finding its way to homes all over the world faster than any other electrical appliance in the history.


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1 user comment

121.12.2002 14:21

I had always admired Warren Lieberfarb, because he was one of the very first to get Warner Brothers to begin releasing it's considerable catalog of titles on the then brand-spanking-new dvd format. (It's hard to imagine now, but I once bought a $1500.00 Sony dvd player - their flagship model). Lieberfarb was also most helpful in helping to squash one of the most bonehead self-serving rental schemes that ever darkened our lives - the original Circuit City Divx rental scheme, owned and run by rabid jackals. -- Klingy --

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