Online retailing giant Amazon is reported to be looking to partner with another existing online DVD rental service instead of launching its own fresh service. Amazon has apparently already approached Netflix and Blockbuster but no details on the negotiations were given. Amazon already has its own rental service in the UK which the company launched last year but no companies involved would comment on the new information.
Currently Netflix has about 3 million subscribers keeping the service alive and successful. Hastings said that Amazon would have to spend a lot of money, in the area of hundreds of millions of dollars just to catch up with Netflix. Amazon however has 47 million customer accounts and believes it can use these accounts as its base to start a new service quickly without having to spend too much money.
Source:
Betanews












