Retail chain Makro has reduced the price of the premium version of the Xbox 360 console to £199, a reduction of £80. This means that the premium console is selling for the same price as the cheaper Core unit. "It's something we're doing to bring customers into the stores, it's not an official price cut from Microsoft," Joanne Armstrong, spokesperson for the buying team at Makro UK, told GamesIndustry.biz.
Armstrong also said the retailer has, "plenty of machines in stock" and will be, "running this promotion for two weeks." Additionally, Makro is also selling a bundle that includes Project Gotham Racing 3, Arcade Unplugged and a wireless controller for £34.99 and selling chart games at £36.99.
"Xbox does not control the retail price of the Xbox 360 videogame and entertainment system - prices are set by retailers," a Microsoft spokesperson said, distancing the company from the promotion. "The promotion that Makro is running is not endorsed or administered by Microsoft."
As expected, several other retailers have criticized the price cut. "If the machine was selling badly, I could understand a price cut. But the machine is selling well, along with the software," said Don McCabe, MD of Chips.
Source:
GamesIndustry.biz
"Xbox does not control the retail price of the Xbox 360 videogame and entertainment system - prices are set by retailers," a Microsoft spokesperson said, distancing the company from the promotion. "The promotion that Makro is running is not endorsed or administered by Microsoft."
As expected, several other retailers have criticized the price cut. "If the machine was selling badly, I could understand a price cut. But the machine is selling well, along with the software," said Don McCabe, MD of Chips.
Source:
GamesIndustry.biz
