AfterDawn: Tech news

Gmail will no longer scan e-mails to target ads

Written by James Delahunty @ 25 Jun 2017 9:24 User comments (1)

Gmail will no longer scan e-mails to target ads Google's Gmail service will stop the controversial practice of scanning through e-mail contents in order to deliver personalized ads, according to the firm.
The decision was revealed by Diane Greene, head of Google's cloud computing efforts, in a blog post related to Google's G Suite business. Privacy activists had criticized the practice of the automated scanning of incoming and outgoing e-mails as part of Google's deliver of personalized ads to end users.

"G Suite's Gmail is already not used as input for ads personalization, and Google has decided to follow suit later this year in our free consumer Gmail service," Greene wrote.

"Consumer Gmail content will not be used or scanned for any ads personalization after this change. This decision brings Gmail ads in line with how we personalize ads for other Google products."

GMail claims more than 1.2 billion users worldwide.

Tags: Gmail
Previous Next  

1 user comment

129.6.2017 21:57

This is one of many reasons I've been migrating away from all things google for at least a couple years now. They are a horrible company.

Comments have been disabled for this article.

Latest news

Sideloading apps to Android gets easier, as Google settles its lawsuit Sideloading apps to Android gets easier, as Google settles its lawsuit (19 Dec 2023 11:09)
Google settled its lawsuit in September 2023, and one of the settlement terms was that the way applications are installed on Android from outside the Google Play Store must become simpler. In the future, installing APK files will be easier.
3 user comments
Roomba Combo j7+ review - Clever trick allows robot vacuum finally to tackle home with rugs and carpets Roomba Combo j7+ review - Clever trick allows robot vacuum finally to tackle home with rugs and carpets (06 Jun 2023 9:19)
Roomba Combo j7+ is the very first Roomba model to combine robot vacuum with mopping features. And Roomba Combo j7+ does all that with a very clever trick, which tackles the problem with mopping and carpets. But is it any good? We found out.
Neato, the robot vacuum company, ends its operations Neato, the robot vacuum company, ends its operations (02 May 2023 3:38)
Neato Robotics has ceased its operations. American robot vacuum pioneer founded in 2005 has finally called it quits and company will cease its operations and sales. Only a skeleton crew will remain who will keep the servers running until 2028.
5 user comments
How to Send Messages to Yourself on WhatsApp How to Send Messages to Yourself on WhatsApp (20 Mar 2023 1:25)
The world's most popular messaging platform, Meta-owned WhatsApp has enabled sending messages to yourself. While at first, this might seem like an odd feature, it can be very useful in a lot of situations. ....
18 user comments
How to Enable Bluetooth on Stadia Controller How to Enable Bluetooth on Stadia Controller (11 Feb 2023 1:04)
Google shut down its streaming game service Stadia late last month and this means that some people have Stadia controllers lying around that seem to be of no use. That is fortunately not the ....
2 user comments

News archive