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Phillips Content Identification wants to revolutionize anti-piracy measures

15 September 2007 12:42 by Rich "vurbal" Fiscus | 4 comments

Hoping to revolutionize anti-piracy efforts for online video, Philips Content Identification is working on building the world's largest video fingerprinting database.

"The system in use at the moment from other technology suppliers are all re-active, whereas ours is pro-active� says Philips CEO Alex Terpstra. The systems he refers to are already in place or planned for viral video sites. They rely on reports from outside, such as DMCA takedown notices, to identify pirated video, after which can then be rejected whenever someone attempts to post it again.

According to Terpstra, the goal is to be able to identify virtually any clip of professionally produced video from just a five second sample.

Philips also announced that their technology will be powering Dolby Labs' new digital cinema watermarking technology.

"We are already dominant in digital cinema watermarking," said Terpstra, "with Christie, Dolby and XDC using our system. Thomson has its own technology, but ours is already in 3,000 digital cinemas and anyway Thomson�s Technicolor uses our technology in its special "Screener" copies of DVDs that go out to Film Academy members voting on the Oscar nominations."

Source: The Register

Permalink to this article

Nielsen looks to provide video fingerprinting and watermarks (12 December 2007)

American Gangster available on P2P prior to theatrical release (26 October 2007)

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Discuss this article!
webe123 (Inactive) 15 September 2007 17:58
I still do not think this will work. There is always a way around it. [ + quote]
duckNrun (Inactive) 16 September 2007 0:37
a five second sample may identify copyrighted material but it cannot recognize fair use of that material. If it simply says 'this was previously posted and taken down so it can't be posted again' when someone only uses a few seconds or so of a clip in a fair use format then it will also be rejected. Score: one for the rich suits who are going to hell, zero for general public [ + quote]
avoidz (Junior Member) 16 September 2007 4:15
The entertainment corporations must be creaming their pants at the thought of this working :P [ + quote]
borhan9 (AfterDawn Addict) 18 September 2007 4:16
The ability to break the protection is always going to be there. [ + quote]