According to a new study from comScore, online video viewership in the United States is steadliy increasing. Nearly 75% of internet users in the U.S. watched video online in July, up from just over 71% in March.
Not only are more people watching video, but the amount of time they watch for is increasing. July's numbers showed an increase of nearly 25% in the time spent watching online video, while the number of clips viewed increased by around two billion clips.
Among video providers Google was the clear winner supplying more than 27% of the clips viewed in July, primarily from viral video site YouTube. Yahoo followed very distantly, serving up over 4%. In total, 134 million people watched over 9 billion clips.
Ironically, the recent boom in internet video is largely due to the explosion of YouTube, and is generally credited to the availabillity of copyrighted works, the same thing that has Google in court defending them against infringement claims by Viacom.
Source: Computerworld
Among video providers Google was the clear winner supplying more than 27% of the clips viewed in July, primarily from viral video site YouTube. Yahoo followed very distantly, serving up over 4%. In total, 134 million people watched over 9 billion clips.
Ironically, the recent boom in internet video is largely due to the explosion of YouTube, and is generally credited to the availabillity of copyrighted works, the same thing that has Google in court defending them against infringement claims by Viacom.
Source: Computerworld
