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US broadcasters announce plans to prepare for DTV

15 October 2007 17:43 by Rich "vurbal" Fiscus | 1 comment

The National Association of Broadcasters (NAB) has finally unveiled plans for a campaign to educate U.S. consumers about the transition to digital television from analog in less than a year and a half.

Much has been made of the issue lately, as the Federal Government's General Accounting Office has taken the FCC to task for practically ignoring the problem. Meanwhile over the air broadcasters, who stand to lose a lot if viewers aren't able to receive their signals, have been almost completely silent, leading many to wonder who's going to take responsibility for making sure the public is prepared.

The NAB's ad campaign, which are expected to air on national networks, as well as individual stations across the country, are intended to inform consumers about the impending switch, and what to do to ensure they have a television capable of receiving and displaying digital signals. While all new televisions manufactured for sale in the U.S. over the last couple of years are all digital ready, most viewers who receive over the air signals have older analog sets that will require either replacement or the addition of a digital to analog converter box.

Although the government is planning to provide vouchers that should cover the cost of the converters, unless they're aware of the problem, consumers will have a hard time taking advantage of this program.

Source: Reuters

Permalink to this article

US House and Senate schedule more hearings to assess readiness for DTV transition (2 February 2008)

FCC blasted again by GAO - this time over DTV transition (16 December 2007)

The end of analog TV in Britain begins (22 October 2007)

Television manufacturers give themselves a failing grade (12 October 2007)

GAO report criticizes government inaction in DTV transition (30 September 2007)

FCC: Cable companies must support analog until 2012 (12 September 2007)

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Discuss this article!
borhan9 (AfterDawn Addict) 23 October 2007 7:39
The fact of the matter is that we all know the transition is happening the issue at hand is what kinda product they will bring out to rival what the other competitors will bring out as well. [ + quote]