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Vudu drops price to battle AppleTV

24 January 2008 10:52 by Dave "Davedough" Horvath | 3 comments

Effective immediately Vudu will drop the price of its video-on-demand Set-Top Box by as much as 25 percent to battle with the recent resurgence of interest in rival AppleTV. Down from its original asking price of $399, Vudu can be had for a scant $295. Any customers that have purchased the set-top box in the past 30 days are also eligible for a $100 movie credit by contacting the company's customer support line.

When Vudu was initially released in September of 2007, it had distinctive advantages over AppleTV. Such features as movie downloads that didn't require a PC to be attached, instant-on playback, high quality video and content from major movie studios gave AppleTV a lot to live up to. Steve Jobs, in his keynote address listed a few features that have apparently made Vudu a little concerned about its competitors.

Apple had promised to match all of the features on the Vudu box as well as slash the price of the 40Gb model to $229 and the 160Gb model came down to $329. Both units were $299 and $399 respectively. In addition, the Apple unit can access the likes of YouTube and stream media from any networked PC in your home directly to your television.

Permalink to this article | Topics: Home Theater IPTV

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banned4gd (Inactive) 24 January 2008 17:13
Vudu is lame and pointless. I don't believe in buying proprietary service hardware. If they go under............consumer is edited by ddp. Not to mention, they have all their customers by the balls. Their idea, their product, made for "them". You no like.......ba bye. Besides, there are just waaaaayyyyyy many more computer-related options to get the same thing over wireless. [ + quote] This message has been edited since posting. Last time this message was edited on 24 January 2008 23:17
atomicxl (Newbie) 25 January 2008 1:46
Its game over for all these silly gadgets once you can get a small computer thats strong enough to decode H.264 and VC1 that costs $300 or less. I think we're getting there. ATI announced a $50 graphics card that can handle it. You eliminate the need for all this stuff. [ + quote]
borhan9 (AfterDawn Addict) 19 February 2008 1:12
when one war is over between blu-ray and hd dvd then we move to digital tv and VOD wat else is going to happen. [ + quote]