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Sony offers full-length mobile movie service

2 April 2008 0:09 by James "Dela" Delahunty | 1 comment

Sony Pictures launched a new service on Monday called PIX that will lead to full-length movie viewing on AT&T mobile phones soon. The PIX network is a domestic service that will allow viewers to watch selections of videos from the studio's catalog. Movies across all genres will be available and will include added-value material. Titles will be available for up to one month, with films added weekly.

Among the first titles to be offered by Columbia Pictures, Tri-Star, ScreenGems and Sony Pictures Classics are Bugsy, Ghostbusters, The Karate Kid, and Stand By Me. Subscribers of AT&T Mobile TV, which is set to launch next month, will be the first to use the PIX network.

"PIX will give viewers their own personal movie theater wherever they take their mobile phones," said Eric Berger, vice president of mobile entertainment for Sony Pictures Television. "With an incredible library of quality Hollywood hits, it's a mobile destination channel for convenient, enjoyable entertainment, and the latest offering in SPT's distinctive portfolio of mobile games and video."

Sony is in talks with other studios but has not named any specifically, nor has it mentioned any pricing model for the system. Analysts say the pricing schemes are likely to be set by the carriers themselves, with some opting for a pay-per-use option and some possibly going with an ad-supported free service.

There are some obvious problems that might jump out at consumers however. The screen-size of many mobile phones, or portable media players, is considered by many to be too small to attract an average consumer. Also, PIX is not an on-demand service. Instead it will take a TV-schedule approach with movies, which means that at the times when users are more likely to use the service (commuting etc.) they might end up in the middle of a film or video instead of at the start.

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Discuss this article!
defgod (Newbie) 2 April 2008 4:06
I don't see why they keep doing this kind of services. It is very easy with a computer and a data cable or a large memory card to put any movie on most cell phones. I've been doing it for years with every cell I've had that takes a memory card. There are very easy to use programs on the internet for free that will convert a DVD to a useable file to put on a cell. [ + quote]