|
1 June 2009 3:12 by Andre "DVDBack23" Yoskowitz
| 6 comments
Redbox, the automated DVD rental kiosk company, has announced that they have hired their first "senior level videogames executive," and plan to expand into video game rentals this summer.
“Our customers and retail partners have been really clamoring for video games, and Redbox is responding,” added Mark Achler, Redbox's new VP of video games. “We are very actively engaged in putting out a video game offering. There are changing demographics, where we see the casual market continuing to open as more women become involved.”
The tricky part now is pricing. Redbox currently offers $1-a-night pricing for its video rentals, but it is almost a guarantee that the same pricing will not be given to video games, which retail for much more than DVDs and Blu-rays.
Achler added that Redbox will offer two types of kiosks; one with only video games and another with both games and movies. There will be titles for the PS3, Xbox 360 and Wii available.
“We think rental really has an opportunity to grow and lift the whole video game sector,” noted Achler.
Permalink to this article
| Topic: Consoles
| |
Related articles:
Toys 'R' Us starts video game trade-in program (13 September 2009)
Redbox sued Fox for delaying new releases to kiosks (12 August 2009)
Fox pulls new DVDs from Redbox kiosks (8 August 2009)
Sony, Redbox ink distribution deal (27 July 2009)
Hey Nintendo, it's time for a Wii price cut (15 June 2009)
Next Nintendo console will be HD-compatible (8 June 2009)
Microsoft E3 summary: New motion control system and Metal Gear Rising (2 June 2009)
'Ghostbusters' Blu-ray promotion launched by Sony (1 June 2009)
Redbox expands into Circle K stores (30 May 2009)
Blockbuster partner buys DVD kiosk operation (22 April 2009)
Redbox expansion continues in deal with Walgreens (28 February 2008)
Wal-Mart to add Redbox DVD rental kiosks to most US locations (8 February 2008)
|
|
|
| Discuss this article! |
| Xian (Senior Member) 1 June 2009 16:09 |
|
Quote: Redbox currently offers $1-a-night pricing for its video rentals, but it is almost a guarantee that the same pricing will not be given to video games, which retail for much more than DVDs and Blu-rays.
I don't see how they could go much higher than $1 a night and remain competitive. Currently Hollywood and Blockbuster are $6-7 for 5 nights, so that's just a $1.20 to $1.40 a day.
|
| shummyr (Member) 1 June 2009 18:18 |
|
|
this is a good idea but the prices would have to be a dollar or else they would not be able to remain competative
|
| bomber991 (Junior Member) 1 June 2009 18:52 |
|
|
Yeah I thought their plan was to rent out the games, and then sell them off when nobody rents them anymore.
|
| dgaus (Newbie) 2 June 2009 23:46 |
|
|
With Blockbuster in WI, you can keep the games an extra 5 days beyond the due date and then they convert to a sale. Return the game before 30 days is up from the date of the sale and only pay a $1.25 restocking fee. So for about $8.50, you can rent the game from Blockbuster for about 40 days. That's what I do and finish most of them before the due date. I don't see how they can compete with that. Games take much longer to finish than a movie. Of course if the game sucks, you'll know that pretty quickly and would only be out $1.
|
| mark789 (Inactive) 3 June 2009 0:11 |
|
|
SPAM removed
This message has been edited since posting. Last time this message was edited on 3 June 2009 17:17
|
| Venom1987 (Member) 7 June 2009 3:28 |
|
|
In North Texas, Hollywood charges video games that are 5 day rentals for $8.90. While Blockbuster charges for seven days for $10.95 and five days for around $7.95 to 8.40 they change the price about every month.
I'm think they will probably charge around 1.25 to 1.50 any more or less can become a profit loss.
Grand Varnage
|
|
|
Latest newsLatest news from AfterDawn.com. California approves of new energy standards for HDTVs 22 Nov, 2009 Barnes & Noble Nook sold out until 2010 22 Nov, 2009 Gameloft moving development from Android platform 22 Nov, 2009 YouTube adds automatic captions for deaf viewers 22 Nov, 2009 | 1 comment Lady Gaga earned $167 from 1 million plays via Spotify 22 Nov, 2009 | 3 comments Proposed UK law would force ISP sanctions against file sharers 21 Nov, 2009 | 12 comments Xbox Live Gold free for the weekend 20 Nov, 2009 | 11 comments PS3 is firmware upgradeable to 3D 20 Nov, 2009 | 11 comments Overpriced PlayStation 2 officially headed for Brazil 20 Nov, 2009 | 11 comments Sony continues strong hardware sales in Japan 20 Nov, 2009 Microsoft to face class action lawsuit over Xbox Live bans 20 Nov, 2009 | 22 comments Sony talks subscription-based services for PSN 20 Nov, 2009 | 16 comments
More news... 
Search for headlinesSearch through our news archive. 
Latest threadsRecently updated discussion threads. More... 
Most popular devicesLast week's most popular products in our product comparison service. More products... 
Top linksMost popular links - Blasteroids.com
Download game trailers, demos and more - TorrentReactor.Net
The most active torrents on the web - Digital-Digest
Latest DivX, XviD, DVD, Blu-Ray, HD DVD News - OpenSubtitles.org
download DivX subtitles from the biggest open database - CDRInfo.com
The Hardware Authority - DVDHelp.us
DVD help, tutorials, FAQ, and very popular free help forum! - dvd ripper
rip DVD to VCD, DivX, MPEG, SVCD, AVI easily and quickly. - Torrentreactor.TO
The most active torrents on the web

|