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Sharp, Sony form LCD joint-venture

6 August 2009 17:16 by James "Dela" Delahunty | 2 comments

Sharp and Sony have announced that both consumer electronics companies have entered into a joint venture agreement. The joint venture is related to the production of LCD panels and modules.

Sharp Display Products Corporation (SDP) took over the LCD production plant in Sakai City, Japan which is still under construction, in early July.

It will manufacture mostly 32-inch LCD screens. Sony will invest over $100 million in SDP, which will make SDP a Sharp/Sony joint venture. As part of the agreement, Sony will cough up 34 percent of the $4 billion cost of the Sakai City plant, and will receive a portion of the products produced at the plant as well as another in Southern Japan.

Sony already has another LCD joint venture established with Samsung, and also sources panels from Taiwan-based AU Optronics.

Permalink to this article

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kyo28 (Junior Member) 7 August 2009 3:06
Interesting. In my opinion, Sharp is currently the brand that offers some of the best LCD screens, but they severly lack brand-recognition and advertising outside of Japan. Maybe through this joint-venture their LCD's will be able to sell through Sony marketing? [ + quote]
ZippyDSM (AfterDawn Addict) 7 August 2009 13:41
mmm was going to say...this will reduce sharps quality eh?.... :P [ + quote]