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Real to stop its half price music sales

8 September 2004 20:56 by James "Dela" Delahunty | 1 comment

Real Networks are expected to announce on Thursday that they will be closing their half price music sale. Real have been selling songs for $0.49 for the past three weeks as part of a promotion of the new "Harmony" technology. However, Real still plan on selling a low number of songs for $0.49 a week. The "Harmony" technology allows songs that are purchased from the Real music download store to be played on Apple's iPod. Apple however, opposes this technology and accused Real of "cracking" Apple technology. The promotion has been called a success, having sold over three million songs in just three weeks.

"It was very successful for us in terms of signing up thousand and thousands of new customers," Real Networks Chief Strategy Officer Richard Wolpert said. The promotion could not have come at a better time. At this moment, the media are focusing on the rivalry between Microsoft and Apple as Microsoft have just opened their own music download store. Real are aiming to keep their store in the public eye during this battle.

Apple's iTunes store appears to be the dominant force in online sales so far, accounting for more than 70% of all music download sales. However, Microsoft now have joined the list of the many companies that are selling music downloads, and most other companies lack the deep pockets that Microsoft have.

Source:
News.com

Permalink to this article

PassAlong and eBay to enter music download market (23 September 2004)

Microsoft targeting emerging market for music downloads on handsets (13 September 2004)

Price cuts boost Real sales (24 August 2004)

Apple fans taunt Real (18 August 2004)

Real challenges Apple (17 August 2004)

Apple accuses Real of cracking (29 July 2004)

Real Networks is looking to ally with Apple (16 April 2004)

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Motomatt (Senior Member) 9 September 2004 20:23
Yeah and it really sucks that they stopped!! I was getting 4 songs with every purchase of a 12 pack of heineken.. Now, all I get is two... [ + quote]