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Real to stop its half price music sales

Written by James Delahunty (Google+) @ 08 Sep 2004 20:56 User comments (1)

Real to stop its half price music sales Real Networks are expected to announce on Thursday that they will be closing their half price music sale. Real have been selling songs for $0.49 for the past three weeks as part of a promotion of the new "Harmony" technology. However, Real still plan on selling a low number of songs for $0.49 a week. The "Harmony" technology allows songs that are purchased from the Real music download store to be played on Apple's iPod. Apple however, opposes this technology and accused Real of "cracking" Apple technology. The promotion has been called a success, having sold over three million songs in just three weeks.
"It was very successful for us in terms of signing up thousand and thousands of new customers," Real Networks Chief Strategy Officer Richard Wolpert said. The promotion could not have come at a better time. At this moment, the media are focusing on the rivalry between Microsoft and Apple as Microsoft have just opened their own music download store. Real are aiming to keep their store in the public eye during this battle.

Apple's iTunes store appears to be the dominant force in online sales so far, accounting for more than 70% of all music download sales. However, Microsoft now have joined the list of the many companies that are selling music downloads, and most other companies lack the deep pockets that Microsoft have.


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1 user comment

19.9.2004 20:23

Yeah and it really sucks that they stopped!! I was getting 4 songs with every purchase of a 12 pack of heineken.. Now, all I get is two...

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