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PS3 price drops to $410

22 September 2006 1:06 by Matti "Siggy" Vähäkainu | 53 comments

PS3 price drops to $410 Sony has announced that it will lower the price of PlayStation 3 to diminish the price gap between PS3 and Xbox 360. The price cut is aimed for the basic version of the console with 20GB hard drive. Sony Computer Entertainment President Ken Kutaragi said at the Tokyo Game Show that the customers had been complaining about too expensive console, and they saw it necessary to cut the price.

After the price cut, basic PS3 model will cost 47,600 yen ($410), while it was originally planned for 59,800 yen ($515). Announced just a few days after Microsoft revealed its plans to release HD DVD player for Xbox 360 to match the PS3 Blu-ray technology, Sony seems to be competing against Xbox 360 also in price tags. The costs are pretty much the same in Japan, Xbox 360 with HD DVD player will cost around 49,600 yen ($427), making a mere $17 difference to PS3. This might give Sony a big boost and equalize with the problems with component manufacturing, pricing and delays.

PlayStation 3 will launch November 11 in Japan, November 19 in the United States, and as reported earlier European launch was delayed to March 2007.

Source:
washingtonpost.com


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    Discuss this article!  There are more user comments available, read them here
    rickster9 (Junior Member) 22 September 2006 16:43 Send private message to this user   
    Does anyone still care? The product isn't going to be available for the christmas season so whether they initially sell it for $5 or $5000, it isn't going to be under the tree. Maybe in time for the Easter Bunny to deliver it...

    And of course, by that time, who knows what the prices will be on 360, Nintendo. With the year and a half since the release of 360, you have to know that something new will be coming soon.

    So I ask again, who cares?
    robtjr30 (Newbie) 22 September 2006 16:45 Send private message to this user   
    This Good, but I would have only made one PS3 model with everything already together for $349.00.Thus saving money on producing two different PS3's consoles is just spending more money.Just make one model Sony.
    Why copy Microsoft Sony?

    This message has been edited since posting. Last time this message was edited on 23 September 2006 12:19

    Phoenix09 (Newbie) 22 September 2006 17:27 Send private message to this user   
    "This Good but I would have olny made the PS3 with everything already together for $349.00.Thus saving money on producing two diffeernt PS3's just make one model Sony.
    Why copy Micosuck Sony?"

    Ugh, sheer impossiblity. Would be nice to have things with a release sticker like that. But unfortunately it doesnt happen. And they are following MS because it was a decent manouver to offer diffrent SKU's. While the lowend 360 is pretty much stripped at least the low end PS3 has a HD. But still its expensive and More expensive whereas the 360 dual SKU's were tolerable and expensive.
    boneslave (Inactive) 22 September 2006 19:15 Send private message to this user   
    I myself am gonna what at least a year because you know their gonna recall them they recalled the first ones, they recalled the second ones, THEY WILL recall the 3rd gen.
    Andrew691 (Senior Member) 22 September 2006 20:32 Send private message to this user   
    I reckon there will be very few recalls/returns check http://forums.afterdawn.com/thread_view.cfm/21/364673 if it does actually run how the devs say it does then there should be little to no problems with most units.
    Andrew691 (Senior Member) 23 September 2006 0:01 Send private message to this user   
    wtf theres something seriously wrong with this thread, i keep getting emailed about updates yet nothings here. Is there anything between this post and my other one?
    Also the page layout on the news article is really screwed up.

    "Windows is a 32-bit extension to a 16-bit graphical shell for an 8-bit operating system originally coded for a 4-bit microprocessor by a 2-bit company that can't stand 1 bit of competition."

    Rebuild ISO's to include ARMAX http://forums.afterdawn.com/thread_view.cfm/1/289279
    V7 ps2 (unmodded, nearly dead laser)
    80gb Seagate HDD
    Memory Card Exploit
    Hdloader 0.8a
    ZippyDSM (AfterDawn Addict) 23 September 2006 0:05 Send private message to this user   
    Can someone really confirm HIMD for the low end?
    if this is ture the only diffrance in them will be the card reader and wi fi and HD?!?!!?!?!?!?!?!!!!!!!!!!!!!!!!

    In this link it restates what Kutaragi said about HDMI...but tis not quite a god enough confirmation for me..
    http://news.bbc.co.uk/1/hi/technology/5369720.stm
    Andrew691 (Senior Member) 23 September 2006 1:02 Send private message to this user   
    @zippy
    try http://www.next-gen.biz/index.php?option=com_content&task=view&id=3863&Itemid=2 its true only diff is wifi and card reader, + 40gb.
    brutepowa (Newbie) 23 September 2006 1:18 Send private message to this user   
    I think sony caught wind of the new nintendo wii due to come out november 19th for only $250.
    lxhotboy (Member) 23 September 2006 2:42 Send private message to this user   
    I dont think the article said anything about the price being lowered in Japan "ONLY". I think they just use the prices in japan as a reference to compare the prices and cost. If the ps3 and xbox 360 will be available for about the same price, i really dont think micro has a chance. The major complaint with the ps3 has been the price so this should help out drastically with sales.
    error5 (Senior Member) 23 September 2006 3:32 Send private message to this user   
    Quote:

    I dont think the article said anything about the price being lowered in Japan "ONLY".

    This is from Yahoo news:

    http://news.yahoo.com/s/ap/20060922/ap_o...DltBHNlYwM3MTY-

    Quote:

    There are no plans to lower prices in the U.S. or other markets, Sony spokeswoman Nanako Kato said.

    glitchzoo (Senior Member) 23 September 2006 7:10 Send private message to this user   
    cool a price drop yay and cheaper then the normal xbox 360 (when relesed) yay still not getting one for a while though :P and its still being relesed ages away (march)

    anyways,
    i thorght sony announced there was only going to be one ps3 package and that they scrapped the 20 pounds package.
    Absoloot (Newbie) 23 September 2006 9:25 Send private message to this user   
    I never buy a system right out of the gate. I always wait at least a year, then let the price drop a hundred bucks. You could always buy used, but I'd rather have my system brand spanking. Unfortunately, sony has really handled this whole launch badly, and it will probably only get worse. They would have been smarter to let Microsoft have at least a years head start and release the PS3 in late 2007. It's not like the PS2 is going anywhere! I don't even know if I want one though, as there is no rumble function(really important for me). I'm just going to stick to my usual method of picking a system: Whoever has the new Resident Evil game!
    FieroGT42 (Junior Member) 23 September 2006 9:47 Send private message to this user   
    I just want to say: Whooooaaaaa! Who didn't see that coming after the initial launch price was released? Hardly a news story as much as confirmation of the passing of this inevitability.
    rihgt682 (Senior Member) 23 September 2006 10:03 Send private message to this user   
    It's only for japan.
    Phoenix09 (Newbie) 23 September 2006 21:04 Send private message to this user   
    Its amazing how many people dont read through the posts...


    ONLY IN JAPAN IS THE PRICE BEING DROPPED

    ONLY IN JAPAN IS THE PRICE BEING DROPPED

    ONLY IN JAPAN IS THE PRICE BEING DROPPED
    ZippyDSM (AfterDawn Addict) 24 September 2006 16:12 Send private message to this user   
    Phoenix09
    only some say that and 10 to 1 they will force it world wide in 2 or 3 months....sony can not keep from changing stuff.
    yuzaki (Junior Member) 24 September 2006 23:52 Send private message to this user   
    yes the drop will be only on the japan region of the ps3 but i thing they will iventually lower the cost in onther region of the ps3 .ill buy the japanese console for sure that is lower costand if i have enough money then buy a wii
    yuzaki (Junior Member) 24 September 2006 23:53 Send private message to this user   
    yes the drop will be only on the japan region of the ps3 but i thing they will eventually lower the cost in onther region of the ps3 .ill buy the japanese console for sure that is lower costand if i have enough money then buy a wii
    ZippyDSM (AfterDawn Addict) 24 September 2006 23:54 Send private message to this user   
    yuzaki
    by the time you pay taxs and shipping it would be 20-100 more.....
    DamonDash (Inactive) 25 September 2006 0:51 Send private message to this user   
    Quote:
    In Japan there is a perception that one yen is the same as one dollar and one euro, so Japanese people feel it's a little expensive," said Nanako Kato, a spokeswoman for SCEI in Tokyo. The U.S. launch price is US$499 and the cut would bring the Japanese price in line with that of the U.S. in the minds of consumers, she said.
    You guys need to clam down and dont get so upset the price drop was to aline the price with the U.S. price.Not totaly but no one is getting cheated.
    ZippyDSM (AfterDawn Addict) 25 September 2006 2:29 Send private message to this user   
    DamonDash
    then why dose it equal 410 and not 490? they are cheating..thats why...all I see is sony rearing its arrogant head again....
    DamonDash (Inactive) 25 September 2006 4:47 Send private message to this user   
    ZippyDSM

    Cmon bro they are putting up a effort they could say the hell with it we sold over 200 million unit last console so we dont have to do a thing.But they are not doing this they listen to people complain about the price far as Japan because they got to take care of Home first.They add the HDMI cable to the Basic console which make a major differce.They will take care of the U.S. and Eur soon or later because 360 is really pushing them which is good for both buyers of MS & PS3.


    ZippyDSM (AfterDawn Addict) 25 September 2006 5:03 Send private message to this user   
    DamonDash
    .............................................................
    .............................
    HDMI is not a C A B L E
    it is a couponit of the motherboard on the PS3 to send HDMI data threw a HDMI cable so the hollywood DRM can OK full power to movies........

    If anyone said HDMI is a ""cable""..it has to be a misquote because HDMI cable doth not make HDCP compilable...

    ............................................................
    ..............................

    I feel it again....sony is playing with us ><

    I dont know witch to be stunned at more MS for makeing a shoty system or Sony for trying to paint a steel block gold.....



    FIGHT THE M.A.F.I.A.A.
    "Hollywood the 4kids of comic moives."
    Looking to swap analog sticks on a PS2 pad,need some help or info
    http://forums.afterdawn.com/thread_view.cfm/398201#2403533

    This message has been edited since posting. Last time this message was edited on 25 September 2006 7:34

    gavin8814 (Junior Member) 9 October 2006 14:28 Send private message to this user   
    The PS3 when it comes out in Europe should be as cheap as the US and Japan because here in Ireland the greedy retailers are going to over price it for average people who love the playstions the strong rumors are that the 20gb will be 500e+ and the 60 in the region of 600-700e.What do others think of this as it will press on a lot of people to come up with the cash....
    ZippyDSM (AfterDawn Addict) 9 October 2006 14:32 Send private message to this user   
    gavin8814
    It will be roughly the price of the US maybe up 50,and then for Ireland maybe another 100 sicne you have greedy retailers,as for the japan launch most are right when they say its to enable them to have a better launch in japan..
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