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Warner rejects Apple's DRM proposal

9 February 2007 10:20 by James "Dela" Delahunty | 19 comments

Warner rejects Apple's DRM proposal Warner Music has rejected a suggestion from Apple Computer Inc. CEO Steve Jobs, asking all recording companies to consider dropping the requirement for Digital Rights Management (DRM) protection on music downloads. Warner boss Edgar Bronfman said the proposal was "without logic and merit". Jobs' letter had highlighted an undeniable fact; DRM is not stopping or limiting piracy.

DRM puts several restrictions on users, including the maximum amount of time that songs can be burned to CD. However, it also has the undesirable effect of making interoperability impossible - that is, songs purchased from stores only work on a limited number of music players that support the DRM system.

Jobs insisted that if record companies would allow it, the company would remove DRM from iTunes downloads. "This is clearly the best alternative for consumers, and Apple would embrace it in a heartbeat." Jobs said. Warner Music is the world's fourth largest record company.

Source:
BBC News


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  • IFPI annual report praises labels for being forced to ditch DRM (24 January 2008)
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  • Music execs criticize digital rights management (14 February 2007)
  • Warner gets two new mobile content deals (14 February 2007)
  • EMI leaning towards unprotected MP3 downloads? (12 February 2007)
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    georgeluv (Member) 9 February 2007 10:52 Send private message to this user   
    all DRM does is stear the smart people away from itunes. you know, the smart people that make the most money and have the highest amount of expendable income, you fucking retards!
    thecraigc (Senior Member) 9 February 2007 12:54 Send private message to this user   
    you sure about that? i mean, people like aus are pretty smart, and he doesn't exactly have a high disposable income, cos hes a student at mizzou... im not saying that people who go to mizzou are poor XD


    This message has been edited since posting. Last time this message was edited on 9 February 2007 12:56

    sssharp (Junior Member) 9 February 2007 14:08 Send private message to this user   
    The lates issue of PCWorld informs the common folk how to rid the DRM. So with that more individuals will go for the download and say screw the crappy cd's.
    mspurloc (Member) 9 February 2007 14:50 Send private message to this user   
    Then I reject Warner. All they have is rap crap, anyway.
    Rap is the new disco, and it's dead.
    kearney (Inactive) 9 February 2007 16:08 Send private message to this user   
    Quote:
    The lates issue of PCWorld informs the common folk how to rid the DRM
    I don't mind the DRM now that I know how to get the un-DRM'd version :D

    Lets just let the record companies think the DRM is working. We all know they could think of something worse...no more burning to CDs :( because you know they'd do it in a heartbeat.
    thecraigc (Senior Member) 10 February 2007 1:22 Send private message to this user   
    you could get around that easily... open the song in something like virtual dj, then play it on one deck and record on the other. and now you have a nice DRM free version.
    bkf (Member) 10 February 2007 1:38 Send private message to this user   
    You always have to ask yourself why. We know it don't work, they know it don't work so why keep trying. There are enough very smart people here on AD along with 10,000 + other forum rooms. If they will just let these old concepts go they might actually see some money that now goes up in smoke. Again it only takes one. They have big bucks, we have big numbers and a bunch of very smart people hell bent on winning no matter what comes along. Some live for this stuff. Tell them they can't do it and thats like pushing the gas peddle to the floor for them. They take their work very personal and when one of them says "Oh that latest sony protection has been removed" they worship telling about it. They are a very exclusive club and very smart. My congrats to the smart people of DRM killing.
    They deserve our respect!
    gcross (Newbie) 10 February 2007 8:49 Send private message to this user   
    This stupid protection game has been going on since home computers first appeared in the early eighties. The games for my Commodore were encrypted for about 10 seconds when they were unencrypted. I had a word processor called "Paper Clip" that required a special plug be inserted into the game port before it would work, I obtained a copy that ran without that. The bottom line is for every lock there is a key and some locksmith (hacker) will make that key. Protected DVD's and music are costing the producers money not making it.

    -George-
    mkezele66 (Newbie) 10 February 2007 17:54 Send private message to this user   
    geaorgeluv whenever you post, it's a good one, but that was a winner.
    well said sir.
    jb2453 (Newbie) 10 February 2007 18:02 Send private message to this user   
    this headline should be: "consumers reject Warners request to stop pirating music"

    This message has been edited since posting. Last time this message was edited on 10 February 2007 18:02

    xhardc0re (Inactive) 11 February 2007 1:03 Send private message to this user   
    Steve Jobs is my new hero. Way to go Steve!! :)
    lyrik (Newbie) 11 February 2007 1:12 Send private message to this user   
    About Edgar Bronfman and his rejection you could ask who is this man?
    Well Wikipedia says:

    "Edgar Miles Bronfman, Jr. (born May 16, 1955), formerly CEO of Seagram and Vivendi Universal, has been CEO of Warner Music since 2004. He is the son of Edgar Miles Bronfman and the grandson of Samuel Bronfman, one of the most wealthy and influential Jewish families in Canada.
    The Bronfman family gained its fortunes through the Seagram Company, an alcohol distilling company, but Edgar Jr. ("Efer" to friends) has gained his reputation by expanding and later divesting ownership of the Seagram company, as well as for pursuing more creative activities as a Broadway and film producer and songwriter."

    Quote: "one of the most wealthy and influential Jewish families in Canada."

    And now we can add:
    Ruling the world!

    Greets
    Jens
    mkezele66 (Newbie) 11 February 2007 21:15 Send private message to this user   
    everyone interested in apple vs. DRM should read this
    http://www.michaelrobertson.com/archive.php?minute_id=231
    borhan9 (AfterDawn Addict) 11 February 2007 23:49 Send private message to this user   
    Of course Warner would reject that. They love that crap.
    Mr-Movies (Member) 12 February 2007 8:11 Send private message to this user   
    Lets try to get real here NO ONE will go for the NO DRM theory, Jobbs is only saying this to generate enthusiasm for his products, a very good marketing ploy for the average Joe. This is what has made him so wealthy not the fact that he is providing a better product at a better price, he is not doing that.

    I would like to agree with georgeluv but my experience is that unfortunately smart people do buy dumb things, like downloading music. This is due to many different aspects and can't be nailed down to just one thing, like intelligence or simply just being an idiot.
    solarf (Member) 12 February 2007 10:36 Send private message to this user   
    no way any Record company will go for this. Its a shame too, I might actually BUY some music.
    Xenores (Inactive) 13 February 2007 12:17 Send private message to this user   
    Originally posted by xhardc0re:
    Steve Jobs is my new hero. Way to go Steve!! :)
    Steve J. is a cool dude I like his strategies. DRM is gay and it just wont work why the flip the companies try?
    lyrik (Newbie) 13 February 2007 15:11 Send private message to this user   
    DRM stupidity.
    Microsoft held their wmv7 film format proprietary and protected. When a hacker got it it was converted to DivX and an industry came out of it.
    Now they do the same thing with a wmv9 HD film i just bought. I cannot play it on my wmv-HD-DVD-player becourse it is DRM -protected!
    It will only play on a PC (not MAC) in Windows Mediaplayers rights management.
    Their format allows a 2 hour HD film on a DL ordinary DVD!!
    They let it slip away like they lost the revenue of wmv7!
    DRM is so stupid. So are their dictators.

    Greets
    Jens
    Rikoshay (Member) 14 February 2007 16:04 Send private message to this user   
    I agree with Mr-Movies that Job's is just saying it for popularity's sake. It's really just shock-value as far as I'm concerned. He's done it with about every creation from Apple, so it's no surprise that he would say that type of thing here.
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