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More U.S. adults turn to game consoles

13 March 2007 18:35 by James "Dela" Delahunty | 3 comments

According to figures published on Tuesday by Nielsen/NetRatings, more than one in every three adults who go online, or about 37%, own a video game console, and 17% own a portable gaming device. Interestingly, 71% of adult console users are married, and 66% have at least one child in their household.

"As game consoles have become increasingly sophisticated, families have incorporated them into their centralized home media centers, which include the television, digital recording device, digital music player and the PC," said Carolyn Creekmore, senior director of media analytics, Nielsen//NetRatings.

Microsoft and Sony have gone out of their way to make their consoles more suited for a home entertainment setup by adding excellent multimedia features. Sony is particularly banking on the PS3 being viewed as an entertainment hub, packing in a Blu-ray player into every console it sells. These extra features have given adults more reasons to invest in the consoles.

On the other hand, Nintendo has decided to focus almost solely on gaming with the Wii console, which boasts some very innovative features such as its controllers. While it lacks ability to play full HD content for example, it has attracted torrents of attention from hardcore gamers, casual gamers and has even attracted a whole new audience, helping it to top the U.S. console sales chart in January this year.

Also, without the extra "power" in the console, the company has been able to put a price to the Wii that is half the cost of the high-end Xbox 360. Some adults are also believed to be buying the Wii console for their children because they grew up with Nintendo products.

Source:
Reuters

Permalink to this article

Harrison says Blu-ray will boost PS3 success (13 March 2007)

Gaming console ownership in U.S. rises sharply (5 March 2007)

Wii tops U.S. console sales in January (21 February 2007)

Wii beat 1.2 million estimate in U.S.? (5 January 2007)

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Discuss this article!
rihgt682 (Senior Member) 13 March 2007 20:53
I'm 100% positve that wii will outsell xbox 360 by the end of the year. [ + quote]
nrgvamp (Inactive) 14 March 2007 6:29
TV is dumb, videogames are interactive dumb. grow the **** up! [ + quote]
wetsparks (Member) 18 March 2007 16:20
Originally posted by nrgvamp: TV is dumb, videogames are interactive dumb. grow the **** up! So what do you suggest? Make a campfire in the back yard and sing songs? Anyways, to the article, of course more people are going to have video game consoles in their houses because more and more people are getting into the workforce, getting married, that grew up playing video games on the Atari and Nintendo. [ + quote]