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Google CEO says YouTube anti-piracy tool is ready

17 April 2007 18:16 by James "Dela" Delahunty | 5 comments

Google Inc. Chief Executive Officer (CEO) Eric Schmidt revealed on Tuesday that YouTube is ready to roll out a tool that will allow content providers to automatically report acts of piracy on the popular video-sharing site. Schmidt said that the tool, dubbed as "Claim Your Content", will squash accusations that the company tolerates piracy by allowing users to upload infringing material.

Of course, his comments were directed mainly at Viacom Inc., which last month filed a $1 billion lawsuit against YouTube accusing the site of copyright infringement. The two have been involved in a war of words ever since about which entity the Digital Millennium Copyright Act (DMCA) provides more protection to in this case.

"As that product rolls out, the issue becomes moot," Schmidt said in response to questions from an interviewer's question about how the tool might affect the suit. "We are automating that process to claim that content." Microsoft Corp. recently stopped taking new users for its Soapbox video sharing site until it improves anti-piracy measures.

Source:
Reuters

Permalink to this article

Google begins filtering certain torrent results from its search engine (11 August 2007)

Viacom chairman responds to Google remarks (13 July 2007)

MSN's Soapbox re-opens with filtering technology (4 June 2007)

YouTube hit with another lawsuit (16 May 2007)

Warner Music Group sues Imeem Inc. (16 May 2007)

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Discuss this article!
Blackjax (Member) 17 April 2007 20:42
Wave bye bye to Youtube everyone! I would love to be there and watch their servers crash when this goes into effect! I envision this picture...... a darkened room lit only by the glow of a monitor, a motion picture exec soaked in alcohol sweat frantically pounding their mouse button trying to get all "unauthorized" vidoes off of Usedtube! Ok ok I know about reality so don't mess with the fantasy! :) [ + quote]
mknapper1 (Junior Member) 18 April 2007 16:35
what a good idea for google to buy youtube... now they own a site that will have a total of 7 videos [ + quote]
borhan9 (AfterDawn Addict) 18 April 2007 20:57
Google may want to offload Youtube after this. Viacom should see Youtube as a friend that is showing Viacoms products so that more people would want to go out there and purchase and watch their shows. [ + quote]
Saucon21 (Newbie) 19 April 2007 20:15
I get the feeling nothing will really change, as a company would need to have a person scan up and down Youtube everyday to get rid of the stuff. Only to have it resurface in 5 mins. The tool is just a way to get out of the lawsuits as you the company with the copyrighted stuff could just use the tool and get rid of it. But this is all just one way it could work out. If the tool just also locked reposting it, youtube in my mind would die. I only go there to watch Anime and Tv shows [ + quote]
georgeluv (Member) 20 April 2007 7:42
google is only going to make this filtering service available to people who sign content deals with them. trust me, youtube has all the power this is a smoke screen, lipservice. [ + quote]