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QuickTime for cell phones in Japan

Written by Petteri Pyyny (Google+) @ 11 Dec 2002 15:31

One of the world's biggest mobile phone operator's, Japan's NTT DoCoMo and Apple announced on this week series of 3G phones in Japan that use 3GPP, a mobile phone video standard based on MPEG-4. Apparently Apple's QuickTime core will act as a decoder in these phones.
While 3G hype has failed to materialize in most of the phone-crazed countries in the world -- Orange UK announced on last week that their 3G schedule will be delayed dramatically -- Japan seems to be pushing the technology ahead.

NTT DoCoMo will offer services that its customers can subscribe to such as watching news and sports clips in QuickTime. Customers can also watch movie trailers on their phone, find out where the movie is playing and then buy tickets. For Apple this is also an opportunity to make its QuickTime brand more widely known brand and get customers to associate it into multimedia content.

Source: Yahoo!

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