According to Digital Entertainment Group, American and Canadian have bought over 2 billion DVD-Video discs since format's launch back in 1997. This year alone, studios have sold over 640 million DVDs (three first quarters of the year 2003) and anticipate to reach nearly billion shipped movies this year alone. Last year, DVD sales exceeded 685 million units in North America.
DVD as a format has managed to break virtually all the records in the consumer electronics ever made. Currently it seems that over half of the U.S. households will have a DVD player by the end of this year, as currently there are over 73 million DVD players in the U.S.