Google Inc.'s YouTube video sharing site is to test a new video identification technology with Time Warner Inc. and The Walt Disney Co. The technology was developed by Google to help content owners identify uploaded videos that were posted without permission. "The technology was built with the Disney's and Time Warner's in mind," Chris Maxcy, YouTube partner development director, said.
The "video fingerprinting" tools can identify unique attributes in the video clips. The feature will be available for testing in about a month according to a YouTube representative. Google has been using similar technology (audio fingerprinting) with record labels for some time now.
Once the tools identify improperly posted videos, content creators can choose to have them removed. Once the technology is proven to work adequately, it could be used as am automatic shield against the uploading of many popular copyrighted videos.
YouTube's lack of content protecting features has it in the bad books of many major content providers. Viacom Inc. is the best example, as it is currently suing YouTube for more than $1 billion.
Source:
Reuters
Once the tools identify improperly posted videos, content creators can choose to have them removed. Once the technology is proven to work adequately, it could be used as am automatic shield against the uploading of many popular copyrighted videos.
YouTube's lack of content protecting features has it in the bad books of many major content providers. Viacom Inc. is the best example, as it is currently suing YouTube for more than $1 billion.
Source:
Reuters
