YouTube, Disney and Time Warner to test video fingerprinting

Written by James Delahunty @ 12 Jun 2007 5:16 User comments (9)

Google Inc.'s YouTube video sharing site is to test a new video identification technology with Time Warner Inc. and The Walt Disney Co. The technology was developed by Google to help content owners identify uploaded videos that were posted without permission. "The technology was built with the Disney's and Time Warner's in mind," Chris Maxcy, YouTube partner development director, said.

The "video fingerprinting" tools can identify unique attributes in the video clips. The feature will be available for testing in about a month according to a YouTube representative. Google has been using similar technology (audio fingerprinting) with record labels for some time now.

Once the tools identify improperly posted videos, content creators can choose to have them removed. Once the technology is proven to work adequately, it could be used as am automatic shield against the uploading of many popular copyrighted videos.

YouTube's lack of content protecting features has it in the bad books of many major content providers. Viacom Inc. is the best example, as it is currently suing YouTube for more than $1 billion.

Source:
Reuters

<Toshiba lowers HD DVD player sales target >Silverlight support for Internet TV

9 user comments

112.6.2007 17:31

Moomoo2

Send private message to this user

Member

I'm curious to see if this will really work. I'd like to see it in action / figure out how to get around it.

212.6.2007 17:53

Fiji5555

Send private message to this user

Junior Member

Well if they are looking to kill their website then good for them......i find it laughable the lengths they are willing to go to "protect" their precious videos........they just don't get it and never will.....their loss then.

312.6.2007 18:02

OzMick

Inactive

That is nice and all, but how does their fingerprinting withstand lossy compression formats. If this fingerprinting is supposed to not be noticible to the human eye, and lossy codecs work on the basis of removing information inperceivable to the human eye, aren't they mutually exclusive? IE, once you've ripped the movie and compressed it, the fingerprint will be removed or severely damaged beyond identification?

412.6.2007 18:08

jinggoy

Inactive

I wonder if Google can buy viacom.

513.6.2007 13:53

salinger

Send private message to this user

Member

We all know hackers rule the net. If they wanna get an embedded video, they will, and even interpol cant stop them. And after that they tell everyone how to do it and youtube goes back to point A with 1 billion less on its account.

615.6.2007 08:27

Wild9

Send private message to this user

Junior Member

I'm thinking along the lines of data mining. Video's will take longer to upload due to the overheads associated with looking for unique patterns that exist in each file, and comparing them against a reference file. That's just my idea.

You Tube used to be fun. Now every single day, video's are being wiped off my favourites list and for the most ridiculous reasons. These large, rich corporations don't even realise that this is free advertising for them and that the video quality of You Tube is relatively poor. The kickback should include an address book of say, 10000 other users who are all willing to upload the same video, as well as put video blogs on YT and MySpace about cencorship..naming and shaming the corporations that are doing it. It's got more to do with censorship and control than it has copyright and that is why the likes of the BBC are involved, in my opinion.

Whilst I still have one, that is.

A thousand video's and countless blogs would simply be out of YT's control, it would also point the finger at the people who seem to think that just because they have lots of money they can control the Internet. They are trying to control this highway and they are all in this together.

This message has been edited since its posting. Latest edit was made on 15 Jun 2007 @ 8:29

715.6.2007 09:14

mododaz

Send private message to this user

Junior Member

Originally posted by Fiji5555:
Well if they are looking to kill their website then good for them......i find it laughable the lengths they are willing to go to "protect" their precious videos........they just don't get it and never will.....their loss then.

im sure they rearly care abought keeping a few eps of the simpsons thus paying viacom 1000000000000000000000000000000000£$€¥ billoin yes they will never learn

816.6.2007 11:48

AparoidX

Send private message to this user

Junior Member

If the quality is really bad, how are they going to know? Uploaders might even just flip the video upside-down and instruct the viewer to rotate their screen settings accordingly...

Not sure that would work, but YouTube's never going to get all of the copywritten content off of their site.

931.7.2007 01:07

Unfocused

Send private message to this user

Member

Try as they might, they never seem to get the message.

Comments have been disabled for this article.

	Netflix buys HBO and Warner Bros studios (05 Dec 2025 8:04) Netflix has won the bidding competition for media giant Warner Bros and will acquire HBO as well as the Warner Bros film studios.
	Massive Android 0-day vulnerability found - here's what you should do immediately (08 Nov 2025 5:35) A very serious security flaw has been found in the Android operating system, allowing malicious code to be executed on a phone or tablet.
	Review: Roborock Saros Z70 - robot vacuum with an arm (20 Oct 2025 6:13) In out in-depth review of Roborock Saros Z70 we put the robot vacuum through a 3 month test period, where we observed its work in normal home. The sci-fi -like arm of Z70 was a little bit disappointing, due its limited functionality.
	End of an era: TiVo stops making DVRs (14 Oct 2025 4:12) TiVo, once synonumous with digital TV recording in the United States and in select other countries, has stopped making DVR devices as of October, 2025.
	Strava takes Garmin to court (02 Oct 2025 2:30) The world's perhaps best-known sports app developer Strava has filed a lawsuit against American sports watch manufacturer Garmin, accusing the company of patent infringement. 1 user comment

	Guide: Is Your Wi-Fi Sluggish or Slow? Here's How to Fix Do you have problems with you Wi-Fi? Slow connection or is it cutting off constantly? This guide aims to remedy these problems. 1 user comment
	Guide: Phone battery drains quickly - how to fix (iPhone / Android) In this guide, we go through the most typical reasons for rapid battery drain with phones, and look at potential reasons or solutions.
	What happens if you don't update Android? Sometimes it can be tempting to avoid updating to a new Android version. What happens if you decide to delay major updates to the OS?
	What IP rating for dust and water resistance means An IP classification (such as IP68) is given to mobile phones, Bluetooth speakers, and other devices, but what do these classifications mean? 1 user comment
	GUIDE: Wi-Fi speeds are slow? Here are some tips Having problems with Wi-Fi speed and stability at home? Here are some tips to follow to alleviate the issues. 1 user comment

YouTube, Disney and Time Warner to test video fingerprinting

9 user comments

Latest news

Reviews

Guides

News archive

Subscribe

Sections:

Follow us:

	Review: Roborock Saros Z70 - robot vacuum with an arm In out in-depth review of Roborock Saros Z70 we put the robot vacuum through a 3 month test period, where we observed its work in normal home. The sci-fi -like arm of Z70 was a little bit disappointing, due its limited functionality.
	Roborock Saros 10 review - Great, but not perfect We tested Roborock Saros 10 robot vacuum for more than two months in order to see whether it is really worth its hefty price tag. The mopping, self-emptying Saros 10 was mostly great, even perfect. But its object avoidance was bit disappointing. 1 user comment
	Roborock S8 MaxV Ultra review - obstacle avoidance doesn't work as it should, otherwise almost perfect robot vacuum We put the Roborock S8 MaxV Ultra through a very, very long review process. The $1800 mopping robot vacuum is almost perfect, but its obstacle avoidance was surprisingly bad, considering the price - and compared to its competitors.