After disappointing sales in the United States, Toshiba Corp. has announced it will lower its sales target for HD DVD players in the United States to 1 million units in 2007, down 44% from the 1.8 million previous estimate. "Sales in the U.S. have been slower than expected, and we are going to have to lower our U.S. sales forecast," said Yoshihide Fujii, head of Toshiba's digital consumer business.
"Obviously, we are going to have to lower our previous global estimate (too)," he added. He declined to give any new sales target for now. The HD DVD promotional Group recently claimed that more than 150,000 dedicated players have been sold, accounting for 60% of all HD players sold, excluding gaming console hardware.
"Consumers who are buying Playstation 3 are buying it as a game console. They're simply not buying it for watching as many high-definition movies as Sony said they would," said Ken Graffeo, executive vice president of Universal Studios Home Entertainment said when spoke at a news conference announcing the release of Toshiba's Vardia-brand HD DVD players in Japan.
Source:
Reuters
"Consumers who are buying Playstation 3 are buying it as a game console. They're simply not buying it for watching as many high-definition movies as Sony said they would," said Ken Graffeo, executive vice president of Universal Studios Home Entertainment said when spoke at a news conference announcing the release of Toshiba's Vardia-brand HD DVD players in Japan.
Source:
Reuters
