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DRM provider says the technology isn't being used correctly

Written by Rich Fiscus (Google+) @ 20 Sep 2007 8:31 User comments (13)

DRM provider says the technology isn't being used correctly Talal Shamoon, CEO of a leading DRM provider, blames content owners for the public's intelerance for the technology. At the Digital Rights Strategies conference he outlined a list of mistakes that he believes have been made in DRM implementations.
In his presentation he pointed out that DRM stops consumers from exercising legitimate rights, attempts to Block new technology, and is being used to protect content owners from abandoning their current business model. He said “Most deployments of DRM today have flown in the face of consumer behavior.”

At least on Sony executive isn't satisfied with the most common DRM implementation; the encryption and analog protection found on DVDs. “I think there is a role for DVD burning,” said Scott Smyers, VP of network and systems architecture for Sony Electronics. “My kids have a lot of DVDs that they play in the car, and after a few trips, they’re often unplayable. So I Rip and burn them to protect the originals.” As most Afterdawn visitors already know, this is illegal under the DMCA, which the Library of Congress has affirmed by refusing to allow an exemption for fair use copying in their annual reviews.

Even MPAA Executive Vice President Fritz Attaway agreed that fair use is an area that needs to be addressed, saying “DRM technology right now is not yet sophisticated enough. There is a problem in the area of fair use.”

So if everyone knows there's a problem, when do we get to see some serious discussion about resolving it?

Source: Video Business

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13 user comments

120.9.2007 11:03

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So if everyone knows there's a problem, when do we get to see some serious discussion about resolving it?
Right here...at afterdawn.com. There are alot of brilliant ideas floating around...you just need to read, discuss, and implement. If you want the best way to serve the consumer and their needs...ask them !!

220.9.2007 11:33

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said Scott Smyers, VP of network and systems architecture for Sony Electronics. “My kids have a lot of DVDs that they play in the car, and after a few trips, they’re often unplayable. So I Rip and burn
A confession! So, when does his name appear on the MPAA docket...

Quote:
best way to serve the consumer and their needs...ask them !!

Many many greater companies than the MPAA have failed to invest time in what the consumer interests are. I agree, nobody knows what I want better than I do, but many electronics companies seem to have a different thought pattern than that.

320.9.2007 15:30

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A confession! So, when does his name appear on the MPAA docket...
You stole the words out of my mouth! Actually what he said is completely true. Once a DVD goes in the car, it's game over...

420.9.2007 15:54

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In his presentation he pointed out that DRM stops consumers from exercising legitimate rights, attempts to Block new technology, and is being used to protect content owners from abandoning their current business model. He said “Most deployments of DRM today have flown in the face of consumer behavior.”
No kidding! He's just-now realizing this? When Bill Gates talks about the "benefits" of DRM, he talks about things like buying a song and being able to play it anywhere as long as you have your fingerprint with you. This is all just science fiction. We all know it's really used to give power to the companies and restrict (manage?) the rights of consumers.

Quote:
So I Rip and burn them to protect the originals.
A Sony VP said that? That guy is going to get fired! I don't think he fits-in with the Sony philosophy.

520.9.2007 20:22

lmao...^^^^^^^^^^^^^^^^^ on these comments, all of which are very true.

First a comment to the execs.....
Me thinks the ye wasted lots of money on your degree from the university of holier than thou!

A question for the execs..........
Are you starting to feel like a one legged man in an a$$ kicking contest?

A soluton for the execs.......
Ask and ye shall receive. You have already gotten the kick in the pants from "piracy". Stop kicking your paying customers all you are doing is pi$$ing us off. You want more money from us put out a good product at a fair price and allow us fair use, It's that simple!

620.9.2007 22:07

news at 10: mark of the beast system executed by none other than Gates himself...more to follow..

720.9.2007 22:27
cousinkix
Inactive

The customers hate DRM. Get used to it, you record company MORONS. We will decide if our music works in certain media players, and not you. How is this BS even legal? The government would go into federal court, with both barrels blasting away, if one auto maker tried to sell cars, that run only on one brand of gasoline of their choice!

DRM is in direct conflict with anti-trust laws that apply to every other product sold. It just goes to show us, just what a sleazy lobbyist can do with his dirty money. As MAD Magazine writer, PJ O'Rourke likes to say, "the US Congress is just a Parliament of WHORES."

821.9.2007 8:07

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[
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So I Rip and burn them to protect the originals.
A Sony VP said that? That guy is going to get fired! I don't think he fits-in with the Sony philosophy.
lol...he's not a "team player" :-P

921.9.2007 16:51
hughjars
Inactive

Reality bites, huh?
They can play 'King Canute' all they like but the public 'tide' will have it's way.....the real tragedy is how many people's lives they damage, hurt and/or wreck until they wake up & admit the inevitable.

They answers are simple but require a less greedy outlook and attitude.

Certain CE companies (you know there's one in particular renowned for this with almost every thing they try to turn their hand to) should stop trying to capture a market all to themselves with those idiotic proprietary products.
They're nothing but a pain in the a$$ and often aren't really apparent until you get one that then tries to impose it's own 'system' on to your stuff when you try and use it.
It's a damned unasked for cheek......and it ought to be illegal if it isn't actually already.

The fabbo super-duper 'hard coating' on Blu-ray discs is an example of this type of counter-productive corporate stupidity.

That ought to be applied to every disc made to protect them properly, not just those BD discs that almost no-one is buying (and it would reduce the cost of the coatings if they were used more).
It would be a selling point attracting buyers to their products
(ie the products we are actually buying right now, blank CDs & DVDs).

(.....IIRC someone at TDK has finally woken up to this and they are going to be applying it as a positive selling point to attract buyers to their other media)

1021.9.2007 19:21

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Quote:
[
Quote:
So I Rip and burn them to protect the originals.
A Sony VP said that? That guy is going to get fired! I don't think he fits-in with the Sony philosophy.
lol...he's not a "team player" :-P

I just wonder which program he is using to do this!
Methinks those in glass houses.................

1123.9.2007 11:59

The light burns us so!

1223.9.2007 21:31

I have dmr codes, if anyone knows how to put them on like say(home movies) I would surely like a tutorial...

1328.9.2007 4:22

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Even MPAA Executive Vice President Fritz Attaway agreed that fair use is an area that needs to be addressed, saying “DRM technology right now is not yet sophisticated enough. There is a problem in the area of fair use.”

So if everyone knows there's a problem, when do we get to see some serious discussion about resolving it?
This is going to be one of those questions that are going to be answered in the long run when the heads of the companies sit and discuss all this and find a way to make it all the more profitable.

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