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Analyst: Halo: Reach pushed up September games sales figures

Written by James Delahunty (Google+) @ 12 Oct 2010 2:24 User comments (4)

Analyst: Halo: Reach pushed up September games sales figures Wedbush's Michael Pachter revealed in a note he sent to investors that Bungie's Halo: Reach will have pushed U.S. games industry sales figures back into positive territory following three straight months of dismal results.
Pachter predicts that U.S. games software sales for September will hit $665 million, representing a 2.4 percent increase over September 2009. The increase would be larger if it wasn't for a decline in the music games genre. Last year, Guitar Hero 5 and Rock Band: The Beatles helped to boost the genre, while Pachter predicts this time around, Guitar Hero: Warriors of Rock only sold 100,000 units.

Overall, Pachter expected rhythm genre sales to be down more than $100 million for the month, from $116 million to just $15 million.

He expects FIFA 11 and Dead Rising 2 to be among the best selling titles for the month, while he expects sales of Sony's PlayStation Move to be "modest" at best.

On the hardware side however, Pachter is not feeling very positive. He predicts an 18 percent decrease in sales due to the fact that games hardware saw price slashes in time for September 2009, helping to push up the figures. For the same reason, he expects the drop in hardware sales compared to 2009 to continue for a few months.

NPD's September figures for the U.S. are due this week.

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4 user comments

112.10.2010 7:29

well dddeeerrrrrr of course they saw a profit, 5 years of halo development and they expect not to see a profit. Ha it is one of the biggest franchises in the gaming industry and one of the biggest.

212.10.2010 8:21

And one of the best.




IMPORTANT: If you hate Sony for being so corrupt, copy this image into your signature too!

312.10.2010 8:48

Originally posted by ps3lvanub:
And one of the best.
HAHAHA agreed, I am all most a captian.

5 years there will be another one and another 500 million for Bungie

412.10.2010 11:15

Originally posted by Zealousi:
Originally posted by ps3lvanub:
And one of the best.
HAHAHA agreed, I am all most a captian.

5 years there will be another one and another 500 million for Bungie
Bungie will not be doing the next one. It will be taken over by somebody else. This was their last Halo, they are moving onto other projects.

Its a lot easier being righteous than right.


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