DuckDuckGo released a counterattack against smart glasses: Just normal sunglasses
Smart glasses have this year, for the first time in the product category's history, truly become products used by even ordinary people.
But as is usually always the case with new and innovative tech, there is always a certain segment of people who are just ruining the fun for everybody.
In other words, the camera technology found in smart glasses has been increasingly used for secretly filming people (usually women), even in people's own homes. This has then led to a situation where a very strong public opinion has quickly risen against smart glasses, specifically criticizing how they destroy the privacy of other people.
Whereas users of first-generation smart glasses were called glassholes in the US in the 2010s - largely for the same reason - with this newer smart glasses trend, the glasses themselves have begun to be called pervert glasses.
Into this rebellious spirit steps the American, privacy-respecting DuckDuckGo, which has released its own sunglasses.
The refreshing idea behind DuckDuckGo's glasses is that they have no smart features at all. They are just ordinary, polarized sunglasses with the company's logo on the temples.

The massive corporate acquisition, announced in September 2025 and approved by shareholders in December, has now been officially completed. Electronic Arts (EA), one of the most well-known companies in the gaming industry, has been acquired by an investor consortium and will be delisted from the NASDAQ stock exchange. The total value of the deal was approximately 55 billion dollars, or about 47 billion euros, and shareholders will receive 210 dollars per share in cash for the completed transaction.
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