Pelephone Selects Xeround to Improve Subscriber Experience


BELLEVUE, Washington, July 28 /PRNewswire/ --

- Xeround Intelligent Data Grid(TM) enhances access to subscriber data 
and helps bring personalized services to market faster

Xeround, Inc., the developers of the industry's first distributed data
grid with virtualization capabilities, announced today that Pelephone, one of
Israel's leading mobile operators, selected the Xeround Intelligent Data
Grid(TM). Pelephone is leveraging Xeround DIG(TM) to consolidate its
subscriber data, dramatically improving the profitability and time to market
for existing and new value-added services.

Pelephone has a long and impressive history as a market pioneer,
established in 1986 as Israel's first mobile operator, currently serving more
than 2.6 million subscribers and offering many advanced services. Pelephone
needed a solution to model, maintain, and extend its subscriber data across a
growing number of value-added services. Xeround DIG(TM) was chosen to enable
a single, consolidated subscriber data source, which greatly simplifies
managing the information required by Pelephone's services.

"Pelephone is committed to providing our subscribers a unique customer
experience and the most innovating services in the Israeli market," said Ian
Alter, Director Cellular Applications, Pelephone. "Gerund's software gives us
the foundation on top of which to manage all our subscriber information and
improves our service delivery and ability to innovate."

Xeround DIG(TM) provides Pelephone with the flexibility to maintain and
deploy services regardless of their application interface using an industry
first N-way data access protocol and virtual partitioning techniques. With
unique mechanisms for scaling online, Xeround also enables Pelephone to
manage capacity without ever taking the system down and ensures real-time
response for an optimal and personalized user experience.

"Pelephone has demonstrated an unwavering commitment to their customer's
needs and we are pleased to be a part of their ongoing success," said
Charlotte Arkoma, CEO of Xeround. "For operators, the ability to effectively
manage their subscriber data has become a key differentiator to generating
meaningful revenue."

About Xeround

Xeround, Inc. is a software company delivering a live, scalable
Intelligent Data Grid(TM) that can unify existing database and enable the
rapid launch of new services. With more than three years of research and
development, Xeround is providing the industry's first distributed data grid
complete with true data virtualization capabilities, effectively eliminating
the dependencies between data and applications. Xeround is based in Bellevue,
Wash., with research and development in Israel. For more information, log on
to http://www.xeround.com

Contact:
    John Trembley
    Xeround
    +1-971-506-1090
    john.trembley@xeround.com

    Contact:
    Lisa Melsted
    Bateman Group for Xeround
    +1-415-503-1818
    xeround@bateman-group.com



Web site: http://www.xeround.com

© PR Newswire Association LLC.

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