Despite still being in beta status, Joost has announced that they've signed up 1 million viewers.
Speaking at a Skype press event in Tallinn, Estonia, Skype CEO and Joost co-founder Niklas Zennström said that the service, launched in late 2006 and formerly codenamed 'The Venice Project', was currently being tested by a million users. The figure marks the first time Joost has disclosed the audience for its service.
Joost has been funded by Zennström and cofounder Janus Friis using the money they received following Skype's sale to eBay in 2006. So far, the service has signed up a number of content providers and "around 30 Tier 1 advertisers", Zennström said.
Ensuring the service works simply despite its complex underpinnings will also be a major consideration, a problem which Zennström also sees as an ongoing issue for Skype.
"Ease of use is such an important thing for us," he said. "Ultimately, you want everything as simple as possible."
Source: APC Magazine
Joost has been funded by Zennström and cofounder Janus Friis using the money they received following Skype's sale to eBay in 2006. So far, the service has signed up a number of content providers and "around 30 Tier 1 advertisers", Zennström said.
Ensuring the service works simply despite its complex underpinnings will also be a major consideration, a problem which Zennström also sees as an ongoing issue for Skype.
"Ease of use is such an important thing for us," he said. "Ultimately, you want everything as simple as possible."
Source: APC Magazine
