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Divx Networks and InterVideo (WinDVD) to target the OEM market

Written by Lasse Penttinen @ 22 Mar 2003 13:23 User comments (8)

Divx Networks is pushing their codec to the general consumer market, in order to make it an accepted standard. Divx alredy is a very popular video compression format, but hasn't received much recognition from the major players of the PC-industry.
InterVideo and DivXNetworks Expand Comprehensive Licensing Agreement to Target Global PC OEM Market

Partnership Will Enable Large OEMs to Bundle InterVideo Software Tools Powered by DivX Technology

FREMONT, Calif.--March 19, 2003--DivXNetworks, Inc., the company that created the revolutionary patent-pending DivX video compression technology, and InterVideo, a leading provider of DVD software, today announced an expansion of their existing licensing agreement to distribute DivX-powered InterVideo software products directly to hardware OEMs, including manufacturers of PCs, video cards, camcorders, disk drives and consumer electronics products.

Last year, InterVideo licensed the leading DivX video technology for use in its award-winning suite of retail video software products, including WinDVD, WinDVR, and WinProducer. The new agreement will enable major OEMs to bundle DivX-enabled InterVideo software directly with their hardware products. DivX video compression technology is a hugely popular video encoder / decoder that offers DVD-quality video at sizes 7-10 times smaller than MPEG-2 and ranks among the world's most popular video technologies, with over 75 million downloads and an average of over 2 million downloads per month.

InterVideo software is bundled by eight of the top ten PC makers in the world and over 150 other companies including Acer, Dell, Intel, Gateway, Fujitsu, HP, IBM, NEC, Toshiba and others. DivXNetworks and InterVideo will work together to market DivX-licensed software products to InterVideo's influential OEM customer base.

InterVideo, Inc. press release

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8 user comments

122.3.2003 21:02

I'm not a major Divx fan. I used to be. But until/unless widespread hardware (standalone) support is incorporated, Divx will, for the most part, be relegated to PC use. Is not Divx's main claim to fame it's small file-size-to-quality ratio? It's a terrific, high-quality compressor, but right now I think it's main benefit is for on-line streaming in real-time. There's virtually no support (99.9%) for standalone machines. Now - IF set-top dvd/divx players were to emerge........(we could probably say 'good-bye' to vcds). -- Mike --

This message has been edited since its posting. Latest edit was made on 22 Mar 2003 @ 21:04

222.3.2003 23:09

Two stand-alone players have been introduced, I beleive. A Chinese cheapo KiSS and LiteOn. We'll see if MPEG-4 compliant video makes it to the livingrooms. DVD-R is penetrating the market quite quickly, which increases the capacity so that there is less need for high compression ratio in home video use.

The old school is back. All hail the new !

322.3.2003 23:31

That's true, Lasse, but even on present-day, ultra-inexpensive cdrs, 700 megs'-worth of vbr Divx mpeg-4 would blow the doors off 700 megs-worth of cbr VCD mpeg-1. Either way, dvd or cd, we really need hardware support. (You could get some whack of playing time by putting divx mpeg-4 on a single dvd, and not have a whole lot to complain about, quality-wise.) -- Mike --

423.3.2003 0:27

I'm very sceptical with MPEG-4's changes to "make it big in the living room", provided the fact that DVD recorders are falling under $200 mark and blank DVD-R discs already provide cheaper price per gigabyte than CDRs do -- there's simply no need. Only and in my eyes, the only real reason why MPEG-4 still continues to go forward among the masses is -- yes, I admit this (I might oppose piracy, but I'm not naive) -- the fact that downloading a DVD-R image from the P2P takes helluvalot longer for Joe Average than downloading a 1-CD DVD rip encoded with DivX/XviD, which can be basically downloaded within a reasonable timeline with even ISDN connections.

Petteri Pyyny (pyyny@twitter)

523.3.2003 9:13

I think that dvd recorders geting cheaper by the day will play a big part in mpeg 4 coming to set top players. Before many of us had dvd burners we could keep buying dvd movie as needed or download and watch divx/xvid on comp.With dvd being able to be backed up to blank dvd now for relativly cheap price there is realy no reason for hollywood to keep puting bucks into keeping mpeg 4 out of set top players. As for the price differance in media we can not realy compare the 2 because now I got my last 600 blank cds and was given $1.50 to take them off there hands. Still have to give $169.00 for 100 blank dvd media. With the quality differance being so little it would be great to be able to get 10 or 12 hours of video on 1 blank dvd and play it in set top. I like this xvid so well I been thinking about the kiss 450 or maybe even the 500 for myself. Might just wait now to see what this merger (persay) will bring to other brands of players.

623.3.2003 9:46


This message has been edited since its posting. Latest edit was made on 23 Mar 2003 @ 10:24

723.3.2003 16:04

Hiya Whompy! Good to see some of the dvdxcopy folks migrating over to the 'other' side once in a while. ("Come to the dark side, Luke") <g> So there you have it - a split decision. One who feels that maybe, in the face of low-cost media and dropping hardware prices, prime time home mpeg-4 use may have missed it's main window of opportunity; and another feeling that home mpeg-4 use would be a good choice for extended viewing on dvd media. I think you're both right. But it's going to take more than just 2 or 3 mpeg4-compatible playback machines to pull it off. I *like* the look of Divx, and always have because I was able to customize the bitrate (up it to whatever level necessary to make a decent-looking picture). I made a huge collection of movies with the old Divx 3.11 alpha codec. But my interest in Divx has waned considerably. It's not really necessary on 4.36 gig blanks. Lower-than-standard-dvd bitrate mpeg2 video would also yield a *lot* of playing time on a single dvd. (Simply cut the screen res in half). I still think Divx's only *real* future is in real-time media streaming, or small-size downloads of (possibly) pirated material as dRD suggests. -- Mike --

824.3.2003 3:32

MPEG 4 standalone players would be handy for those who would love to back up DVDs until DVD-Burners come down in price. With an MPEG 4 compatible DVD player, one would be able to back up a DVD on to a CD-R using DivX, Xvid, etc. without having to play it back only on their PC or have to downgrade the quaility to VCD for playback in current DVD players. Having DivX or Xvid on DVD-Rs would be a bonus as you would only need a fraction of the number of backups compared to having originals. I.e. imagine having two cabinets of DVDs, of which one is only backups of what's in the other!

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