Four major movie studios Warner, Paramount, Universal and New Line Cinema have endorsed the HD-DVD format according to the discs co-creator Toshiba. The 4 studios represent a huge 45% of the major studios' DVD output in the United States. However, it will take at least a year before pre-recorded HD-DVD's will be available. Sony are also promoting their new Blu-ray format. Both technologies use blue laser technology instead of the current red laser technology. Blue light's shorter wavelength means that the 'spots' on the disc's surface used to encode digital data can be smaller. For this reason it is easier to fit higher capacities of data onto a 12cm disc.
Sources:
The Register
Investor's Business Daily












