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Indian movie will make its premiere on cell phones

Written by James Delahunty (Google+) @ 08 Dec 2004 11:34 User comments (5)

Airtel, one of India’s largest mobile service providers will show the premiere of a movie called "Rok Sako To Rok Lo" ("Stop Me If You Can") right on customers handsets in ten major Indian cities including Delhi, Bangalore and Mumbai. This is all made possible by a third-generation cellular technology that delivers broadband-like data speeds to mobile devices called EDGE or Enhanced Data Rates for Global Evolution. Customers who have EDGE enabled handsets can tune into a live stream of the movie tomorrow at 3pm Indian standard time. "Airtel has become the first cellular service in the world to premiere a full-length movie on mobile," Atul Bindal, Airtel's director for mobility, said in a statement.
Airtel have an entertainment portal called Airtel Live which is what the customers will be using to watch the streaming movie. The movie cannot be downloaded or copied so customers will have to make sure that they log on to Airtel live at the proper time. It will only take a matter of seconds after they click to view the movie for it to appear streaming live on their handset. Mobile phone companies have long being promoting these new types of systems to consumers. In the United States, the general public does not seem to be over enthusiastic about it, but in some countries, the demand is becoming quite high.


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5 user comments

19.12.2004 5:56

India! the puts the 1st world (esp the UK) to shame if they can manage this

29.12.2004 5:59

ps not suggesting that India is a third-world country

311.12.2004 8:03

lol 3rd world and pry 10 people in the whole country have cell phones, or PHONES period

411.12.2004 19:03

Hey punx777, I am not surprised at all that India is the first in the world to deliver such a service. After all, Indians living in countries like US & UK have much higher living standards on average as opposed to locals. India also has one of the highest mobile phone sign up rate in the world. So in the near future, they are ready to kick other's asses in terms of mobile phone technology. Something to think about for the rest of the world.

55.2.2005 6:15

Third-world countries are constantly stereotyped. Just because they are third-world doesn't mean they are something to ignore. Going back to phones, it's usually much easier just to get a cell phone than get a phone line brought up to your house. And here are statistics from the CIA World Factbook: India Telephones - main lines in use: 48.917 million (2003) Telephones - mobile cellular: 26,154,400 (2003) Pakistan Telephones - main lines in use: 3,982,800 (2003) Telephones - mobile cellular: 2,624,800 (2003) Punx777, Try to know your facts before assuming things.

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